{"name":"SouthEast Bank","domain":"southeastbank.com","url":"https://optimly.ai/brand/southeast-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Community-focused bank serving customers in Middle and East Tennessee with personal and business banking products, local decision-making, and personalized service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southeastbank.com","updated_at":"2026-11-06T22:24:21.235219+00:00"},{"key":"description","label":"Description","shape":"text","content":"SouthEast Bank is an FDIC-insured bank offering personal banking, business banking, lending, online banking, and financial education through branches and digital channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southeastbank.com","updated_at":"2026-11-06T22:24:21.235219+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To meet customers where they are on their financial journey and guide them toward their goals through personal service, local decision-making, and community-focused banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southeastbank.com","updated_at":"2026-11-06T22:24:21.235219+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://southeastbank.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southeastbank.com","updated_at":"2026-11-06T22:24:21.235219+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Personal, neighborly, reassuring, community-focused, and educational.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southeastbank.com","updated_at":"2026-11-06T22:24:21.235219+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families, and businesses manage money, save, access banking services, and obtain financing with local support and digital convenience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southeastbank.com","updated_at":"2026-11-06T22:24:21.235219+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal checking and savings accounts\nCertificate of deposit accounts\nPersonal loans and lines of credit\nCommercial and small business lending\nBusiness services including treasury management and merchant services\nOnline banking and mobile banking\nMobile check deposit, bill pay, money transfers, and spending controls\nBranch-based banking and appointments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southeastbank.com","updated_at":"2026-11-06T22:24:21.235219+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Rewards Checking\nBonus Rate Checking\nPremium Interest Checking\nBonus Rate Savings\nRound Up Savings\nSavings accounts\nCertificates of deposit and CD specials\nPersonal loans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southeastbank.com","updated_at":"2026-11-06T22:24:21.235219+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Account pricing and rates vary by product. The site states a $50 minimum deposit to open several checking and savings accounts. Published examples include up to 3.30% APY on Bonus Rate Checking balances up to $20,000 when requirements are met, up to 2.01% APY on Bonus Rate Savings balances up to $10,000 when requirements are met, and tiered rates for Premium Interest Checking. Fees and rates are subject to account terms and disclosures.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southeastbank.com","updated_at":"2026-11-06T22:24:21.235219+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southeastbank.com","updated_at":"2026-11-06T22:24:21.235219+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, consumers, small businesses, self-employed individuals, independent contractors, and businesses in Middle and East Tennessee.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southeastbank.com","updated_at":"2026-11-06T22:24:21.235219+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and small to midsize businesses in Middle and East Tennessee seeking a local, relationship-oriented bank for deposits, everyday banking, personal loans, business financing, and digital banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southeastbank.com","updated_at":"2026-11-06T22:24:21.235219+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing everyday checking and debit card spending\nSaving for short-term and long-term goals\nEarning interest or rewards on deposits\nOpening and managing checking, savings, and CD accounts\nBanking online or through a mobile app\nPaying bills, transferring money, and depositing checks remotely\nFinancing personal needs, home projects, or construction\nLaunching, stabilizing, or growing a small business","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southeastbank.com","updated_at":"2026-11-06T22:24:21.235219+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Personalized guidance throughout customers’ financial journeys\nConvenient access to banking through branches, online banking, mobile banking, and ATMs\nOpportunities to earn interest or debit-card rewards on eligible accounts\nAccess to personal and business financing\nSupport for small business launch, operations, and growth\nFDIC insurance on eligible deposits up to $250,000 per depositor per account category\nGreater peace of mind through the bank’s stated capital, liquidity, and security practices","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southeastbank.com","updated_at":"2026-11-06T22:24:21.235219+00:00"}]}],"last_refreshed_at":"2026-11-06T22:24:21.244457+00:00","last_changed_at":"2026-11-06T22:24:21.251587+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=37c64d92-419d-4e91-b403-68e06195aec2"}