# SouthEast Bank > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-06. - **Brand record:** https://optimly.ai/brand/southeast-bank - **Dataset:** https://optimly.ai/brand/southeast-bank.json - **Markdown:** https://optimly.ai/brand/southeast-bank/llms.txt - **Official website:** https://southeastbank.com - **Slug:** southeast-bank - **Categories:** fintech-financial-services ## Overview - **Tagline:** Community-focused bank serving customers in Middle and East Tennessee with personal and business banking products, local decision-making, and personalized service. Source: Brand's website (https://southeastbank.com) · 2026-11-06 - **Description:** SouthEast Bank is an FDIC-insured bank offering personal banking, business banking, lending, online banking, and financial education through branches and digital channels. Source: Brand's website (https://southeastbank.com) · 2026-11-06 ## Identity - **Mission:** To meet customers where they are on their financial journey and guide them toward their goals through personal service, local decision-making, and community-focused banking. Source: Brand's website (https://southeastbank.com) · 2026-11-06 - **Website:** https://southeastbank.com Source: Brand's website (https://southeastbank.com) · 2026-11-06 - **Voice & tone:** Personal, neighborly, reassuring, community-focused, and educational. Source: Brand's website (https://southeastbank.com) · 2026-11-06 ## Offerings - **Problem solved:** Helps individuals, families, and businesses manage money, save, access banking services, and obtain financing with local support and digital convenience. Source: Brand's website (https://southeastbank.com) · 2026-11-06 - **Core capabilities:** - Personal checking and savings accounts - Certificate of deposit accounts - Personal loans and lines of credit - Commercial and small business lending - Business services including treasury management and merchant services - Online banking and mobile banking - Mobile check deposit, bill pay, money transfers, and spending controls - Branch-based banking and appointments Source: Brand's website (https://southeastbank.com) · 2026-11-06 - **Products / SKUs:** - Rewards Checking - Bonus Rate Checking - Premium Interest Checking - Bonus Rate Savings - Round Up Savings - Savings accounts - Certificates of deposit and CD specials - Personal loans Source: Brand's website (https://southeastbank.com) · 2026-11-06 - **Pricing:** Account pricing and rates vary by product. The site states a $50 minimum deposit to open several checking and savings accounts. Published examples include up to 3.30% APY on Bonus Rate Checking balances up to $20,000 when requirements are met, up to 2.01% APY on Bonus Rate Savings balances up to $10,000 when requirements are met, and tiered rates for Premium Interest Checking. Fees and rates are subject to account terms and disclosures. Source: Brand's website (https://southeastbank.com) · 2026-11-06 ## Audience - **Target industry:** Banking and financial services Source: Brand's website (https://southeastbank.com) · 2026-11-06 - **Customer base:** Individuals, families, consumers, small businesses, self-employed individuals, independent contractors, and businesses in Middle and East Tennessee. Source: Brand's website (https://southeastbank.com) · 2026-11-06 - **Ideal customer profile:** Consumers and small to midsize businesses in Middle and East Tennessee seeking a local, relationship-oriented bank for deposits, everyday banking, personal loans, business financing, and digital banking. Source: Brand's website (https://southeastbank.com) · 2026-11-06 - **Use cases:** - Managing everyday checking and debit card spending - Saving for short-term and long-term goals - Earning interest or rewards on deposits - Opening and managing checking, savings, and CD accounts - Banking online or through a mobile app - Paying bills, transferring money, and depositing checks remotely - Financing personal needs, home projects, or construction - Launching, stabilizing, or growing a small business Source: Brand's website (https://southeastbank.com) · 2026-11-06 - **Customer outcomes:** - Personalized guidance throughout customers’ financial journeys - Convenient access to banking through branches, online banking, mobile banking, and ATMs - Opportunities to earn interest or debit-card rewards on eligible accounts - Access to personal and business financing - Support for small business launch, operations, and growth - FDIC insurance on eligible deposits up to $250,000 per depositor per account category - Greater peace of mind through the bank’s stated capital, liquidity, and security practices Source: Brand's website (https://southeastbank.com) · 2026-11-06 Page last updated 2026-11-06. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.