{"name":"Southern Co-op","domain":"southern.coop","url":"https://optimly.ai/brand/southern-co-op","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A member-owned co-operative operating convenience food stores and end-of-life services across the south of England.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southern.coop","updated_at":"2026-11-07T19:22:54.698849+00:00"},{"key":"description","label":"Description","shape":"text","content":"Southern Co-op operates convenience food stores, funeral homes, crematoria, natural and woodland burial grounds, and a Starbucks coffee franchise. It is owned by its members, has over 4,000 colleagues, and works for the benefit of local communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southern.coop","updated_at":"2026-11-07T19:22:54.698849+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Working together for the benefit of our communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southern.coop","updated_at":"2026-11-07T19:22:54.698849+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://southern.coop","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southern.coop","updated_at":"2026-11-07T19:22:54.698849+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-focused, supportive and reassuring.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southern.coop","updated_at":"2026-11-07T19:22:54.698849+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"1000 Lakeside, Western Road, Portsmouth, Hampshire, PO6 3FE, United Kingdom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southern.coop","updated_at":"2026-11-07T19:22:54.698849+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned by its members. The legal entity is The Southern Co-operative Limited, a registered society.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southern.coop","updated_at":"2026-11-07T19:22:54.698849+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient local food shopping, coffee and franchise services, and compassionate end-of-life support for communities across the south of England.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southern.coop","updated_at":"2026-11-07T19:22:54.698849+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Convenience food retail\nFuneral homes and funeral support\nCrematoria\nNatural and woodland burial grounds\nStarbucks coffee franchise operations\nCommunity programmes\nCo-operative membership and member discounts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southern.coop","updated_at":"2026-11-07T19:22:54.698849+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Convenience food stores\nWelcome convenience food stores\nCobra Coffee\nFuneral homes\nCrematoria\nNatural and woodland burial grounds\nSouthern Co-op membership\nGift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southern.coop","updated_at":"2026-11-07T19:22:54.698849+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Membership offers exclusive discounts and money off. Gift cards can be loaded with amounts from £1 up to a total balance of £1,000.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southern.coop","updated_at":"2026-11-07T19:22:54.698849+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Convenience food retail, coffee franchising, funeral and end-of-life services, and community services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southern.coop","updated_at":"2026-11-07T19:22:54.698849+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Local communities, co-operative members, convenience shoppers, and people arranging or planning funerals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southern.coop","updated_at":"2026-11-07T19:22:54.698849+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families in towns, cities and villages across the south of England, as well as local communities seeking convenient food retail or end-of-life services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southern.coop","updated_at":"2026-11-07T19:22:54.698849+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Local convenience food shopping\nAccessing member discounts and offers\nFinding nearby food stores and other locations\nArranging a funeral\nPlanning for future end-of-life needs\nUsing crematoria or natural and woodland burial grounds\nBuying coffee through Cobra Coffee and Starbucks franchise locations\nSupporting local community participation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southern.coop","updated_at":"2026-11-07T19:22:54.698849+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to food stores in local towns, cities and villages\nMember discounts and money-off offers\nFuneral support with care and reassurance 24 hours a day, 7 days a week\nOpportunities to help shape the co-operative's business and future\nSupport for safe, healthy and happy local communities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southern.coop","updated_at":"2026-11-07T19:22:54.698849+00:00"}]}],"last_refreshed_at":"2026-11-07T19:22:54.707881+00:00","last_changed_at":"2026-11-07T19:22:54.714581+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=79b3a899-9094-4458-91cb-9539b684f639"}