{"name":"Southern Lord Recordings","domain":"southernlord.com","url":"https://optimly.ai/brand/southern-lord-recordings","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Southern Lord Recordings is an independent record label and online store focused on releasing underground music and artist-driven physical and digital recordings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"},{"key":"description","label":"Description","shape":"text","content":"Southern Lord Records was launched in Los Angeles in 1998 by Greg Anderson and Stephen O’Malley, initially to release recordings connected to their musical work. The label has released music by cult and underground bands and artists including Electric Wizard, Sleep, Magma, Unsane, Saint Vitus, Wolves in the Throne Room, Nails, Boris and Power Trip. Its webshop sells music releases, apparel, packages and other merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create a sanctuary for bands, artists and musicians to have their creative works released exactly as their vision was intended.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Greg Anderson and Stephen O’Malley founded and launched Southern Lord Records in Los Angeles in 1998.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://southernlord.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Underground, artist-focused, passionate and promotional, with emphasis on heavy, experimental and independent music.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1998","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Los Angeles, California","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps bands and artists release and distribute creative work in formats aligned with their artistic vision, while giving listeners access to underground music releases and merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Record label services and music release\nRelease of albums and recordings on vinyl, CD and digital formats\nOnline retail of music releases\nSale of artist and label apparel, packages and merchandise\nArtist roster management and band promotion\nMusic news, release announcements and tour-related promotion","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Vinyl records and LPs\nCDs and digital music releases\nArtist and label shirts\nHoodies\nRelease packages combining music and apparel\nPosters and other merchandise\nEnamel pins and face masks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Webshop pricing varies by product and format. Scraped listings range from $2 to $64, with vinyl, CDs, apparel, packages and sale items available.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music and entertainment, specifically independent and underground record labels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Bands, artists and musicians seeking releases, and listeners, fans and collectors of underground music and physical media.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Independent and underground bands, artists and musicians who want their work released faithfully to their creative vision, particularly in heavy, experimental, punk, metal, noise and related genres.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Releasing an artist’s album or recording through an independent label\nBuying vinyl, CDs and digital music\nBuying artist apparel and label merchandise\nPurchasing bundled music and merchandise packages\nDiscovering label artists and new releases\nFollowing music news and release announcements","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Creative works are released in accordance with the artist’s intended vision\nArtists receive label release and promotional support\nListeners can access underground music in physical and digital formats\nFans can purchase artist apparel, packages and merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://southernlord.com","updated_at":"2026-11-06T22:31:05.597748+00:00"}]}],"last_refreshed_at":"2026-11-06T22:31:05.608684+00:00","last_changed_at":"2026-11-06T22:31:05.616895+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=64c98cd4-9254-4128-9254-1278d1d7a037"}