# Sparx > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/sparx - **Dataset:** https://optimly.ai/brand/sparx.json - **Markdown:** https://optimly.ai/brand/sparx/llms.txt - **Official website:** https://sparx.ai - **Slug:** sparx - **Categories:** proptech ## Overview - **Tagline:** Real-time immersion with patented augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) technology, allowing on-site digital furnishing with exceptional positioning and photo-realistic accuracy. It offers limitless design options, scales to entire communities, includes tour analytics, and provides up to 90% savings in marketing costs compared to traditional staging, leading to increased conversion rates. Source: Brand's website (https://sparx.ai) · 2026-10-04 - **Description:** Sparx provides real-time augmented reality (AR) and artificial intelligence (AI) technology for home visualization and staging, specifically targeting multifamily marketing. It allows potential tenants to transform empty spaces into fully furnished homes digitally, enhancing the touring experience, increasing conversions, and significantly reducing marketing costs associated with traditional staging. Source: Brand's website (https://sparx.ai) · 2026-10-04 ## Offerings - **Core capabilities:** - Smart Floor Plan (interactive floor plans) - On-Site Staging (photo-realistic augmented reality staging) - Media Gallery (personalized interactive webpages with virtual staging photos and videos). Source: Brand's website (https://sparx.ai) · 2026-10-04 - **Pricing:** Not explicitly stated, but implies a B2B service model for real estate companies. Source: Brand's website (https://sparx.ai) · 2026-10-04 ## Audience - **Target industry:** Multifamily property owners, real estate developers, leasing managers, property management companies seeking to market vacant units and enhance the prospective tenant experience. Source: Brand's website (https://sparx.ai) · 2026-10-04 Page last updated 2026-10-04.