# Special Projects > Special Projects is a generic brand name used by several distinct entities, most notably a London-based design and innovation agency specializing in industrial design and user experience. The various entities under this name generally focus on high-stakes, experimental, or niche creative problems for large technology or media clients. Due to the lack of a unique brand identifier, its digital presence is highly fragmented across different industries. - URL: https://optimly.ai/brand/special-projects - Slug: special-projects - BAI Score: 12/100 - Archetype: Phantom - Category: Creative Services - Last Analyzed: April 10, 2026 ## Competitors - Frog Design (https://optimly.ai/brand/frog-design) - Superflux Studio (https://optimly.ai/brand/superflux-studio) ## AI-Suggested Alternatives - Specialist Design Firms (https://optimly.ai/brand/specialist-design-firms) ## Buyer Intent Signals Problems: In-house Generalists: Companies use internal staff to manage specific design or engineering tasks on an ad-hoc basis. | Specialist Design Firms: Hiring a specialized R&D firm or a boutique design studio for specific project-based deliverables. | Status Quo Inaction: Leaving complex or experimental problems unsolved due to a lack of specialized bandwidth. Solutions: innovation design agency London | industrial design for tech companies | specialized product invention consulting | experiential design firms UK | who designed the paper phone experiment