{"name":"Spencer's","domain":"spencersonline.com","url":"https://optimly.ai/brand/spencer-s","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Specialty retailer offering trends, graphic tees, body jewelry, décor, sexual wellness products, pop-culture merchandise and more.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spencersonline.com","updated_at":"2026-11-07T20:58:07.403576+00:00"},{"key":"description","label":"Description","shape":"text","content":"Spencer's is a specialty retailer and online store serving customers in the United States and Canada. The brand offers rebellious and buzz-worthy products, including apparel, body jewelry, décor, personal care, sexual wellness products and licensed pop-culture merchandise. Spencer's operates over 670 locations and its website supports shipping, in-store pickup and same-day delivery in select locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spencersonline.com","updated_at":"2026-11-07T20:58:07.403576+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To celebrate individuality and help people escape the mundane with unique products and experiences, guided by the mantra \"Life's a party – and we're makin' it fun.\" Spencer's also supports civil rights and youth cancer organizations through charitable partnerships and fundraising.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spencersonline.com","updated_at":"2026-11-07T20:58:07.403576+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://spencersonline.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spencersonline.com","updated_at":"2026-11-07T20:58:07.403576+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, rebellious, nonconventional, inclusive and celebratory.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spencersonline.com","updated_at":"2026-11-07T20:58:07.403576+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1947","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spencersonline.com","updated_at":"2026-11-07T20:58:07.403576+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides distinctive, buzz-worthy products and an entertaining shopping experience for people seeking self-expression, pop-culture merchandise, décor, apparel, body jewelry and sexual wellness products beyond conventional retail offerings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spencersonline.com","updated_at":"2026-11-07T20:58:07.403576+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Specialty retail through over 670 stores in the United States and Canada\nE-commerce shopping\nProduct merchandising across apparel, accessories, décor, body jewelry, personal care, sexual wellness and pop culture\nShipping, including overnight shipping\nFree in-store pickup\nSame-day delivery in select locations\nCharitable fundraising and community partnerships","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spencersonline.com","updated_at":"2026-11-07T20:58:07.403576+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Graphic tees and apparel\nLoungewear and slippers\nBody jewelry, including tongue rings, septum rings, titanium jewelry and ear-piercing jewelry\nRoom décor and lava lamps\nChristmas and Halloween merchandise\nDrinkware and home accessories\nPop-culture merchandise and licensed products\nPersonal care and sexual wellness products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spencersonline.com","updated_at":"2026-11-07T20:58:07.403576+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are sold at listed retail prices, with promotions and sale pricing offered on some items. Examples shown on the site range from $15.00 to $34.99.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spencersonline.com","updated_at":"2026-11-07T20:58:07.403576+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Specialty retail and e-commerce","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spencersonline.com","updated_at":"2026-11-07T20:58:07.403576+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Guests and consumers in the United States and Canada, including people across communities seeking individualized, rebellious, pop-culture and lifestyle products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spencersonline.com","updated_at":"2026-11-07T20:58:07.403576+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking distinctive and unconventional apparel, accessories, décor, body jewelry, sexual wellness products and licensed pop-culture merchandise that reflect their individuality and lifestyle.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spencersonline.com","updated_at":"2026-11-07T20:58:07.403576+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for graphic tees, apparel and loungewear\nExpressing individuality through body jewelry and accessories\nDecorating rooms with novelty décor and lava lamps\nBuying licensed pop-culture merchandise\nShopping for personal care and sexual wellness products\nFinding seasonal Halloween and Christmas products\nOrdering online for shipping, store pickup or eligible same-day delivery\nSupporting charitable causes through purchases and fundraising","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spencersonline.com","updated_at":"2026-11-07T20:58:07.403576+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to unique and buzz-worthy products beyond conventional retail offerings\nA way to express individuality and personal style\nConvenient online and in-store shopping options\nAccess to licensed pop-culture merchandise\nOpportunities to support civil rights and youth cancer organizations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spencersonline.com","updated_at":"2026-11-07T20:58:07.403576+00:00"}]}],"last_refreshed_at":"2026-11-07T20:58:07.413775+00:00","last_changed_at":"2026-11-07T20:58:07.421860+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7555d327-b53f-4020-8cd6-b9400296dc57"}