{"name":"SpiceJet","domain":"spicejet.com","url":"https://optimly.ai/brand/spicejet","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"SpiceJet is an Indian airline offering domestic and international passenger flights, flight-related services, cargo, and charter bookings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spicejet.com","updated_at":"2026-11-06T22:24:18.471885+00:00"},{"key":"description","label":"Description","shape":"text","content":"SpiceJet provides flight booking, check-in, flight status, booking management, baggage services, onboard meals, seat selection, loyalty rewards, cargo shipping, and charter services. It operates domestic and international routes and offers services through its website, mobile app, airport counters, and reservation centre.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spicejet.com","updated_at":"2026-11-06T22:24:18.471885+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make air travel comfortable and seamless, with convenient and flexible travel services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spicejet.com","updated_at":"2026-11-06T22:24:18.471885+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Ajay Singh — Chairman & Managing Director; Shiwani Singh — Non-Executive Director; Anurag Bhargava — Independent Director; Ajay Chhotelal Aggarwal — Independent Director; Manoj Kumar — Independent Director; Sonum Gayatri Malhotra — Independent Director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spicejet.com","updated_at":"2026-11-06T22:24:18.471885+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://spicejet.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spicejet.com","updated_at":"2026-11-06T22:24:18.471885+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, energetic, promotional, and service-oriented, with an emphasis on convenience, flexibility, affordability, and travel experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spicejet.com","updated_at":"2026-11-06T22:24:18.471885+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Registered Office: SpiceJet Ltd, 319, Udyog Vihar, Phase IV, Gurgaon, Haryana - 122016, India.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spicejet.com","updated_at":"2026-11-06T22:24:18.471885+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"SpiceJet enables customers to book and manage domestic and international air travel, including flight changes, cancellations, baggage, check-in, meals, seat selection, special assistance, and travel add-ons.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spicejet.com","updated_at":"2026-11-06T22:24:18.471885+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Domestic and international passenger flight booking\nOnline and airport check-in\nFlight status and schedule management\nBooking changes, rescheduling, refunds, and cancellations\nBaggage allowances and excess baggage services\nSeat selection and cabin upgrades\nOnboard meals and beverages\nPassenger support and special assistance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spicejet.com","updated_at":"2026-11-06T22:24:18.471885+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Passenger flights\nSpiceClub loyalty program\nSpiceMax\nSpiceCafé\nYou1st\nSpiceAssurance\nSpiceFlex\nSpicePlus","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spicejet.com","updated_at":"2026-11-06T22:24:18.471885+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by route, fare, booking channel, travel date, aircraft, and service. The website publishes fees for booking, baggage, changes and cancellations, meals, seats, and other products. Examples include FlyEarly at INR 1,250 per passenger per flight, domestic airport excess baggage at INR 775 per kg, and online domestic booking payment charges of INR 275 per passenger per sector.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spicejet.com","updated_at":"2026-11-06T22:24:18.471885+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Commercial aviation and travel services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spicejet.com","updated_at":"2026-11-06T22:24:18.471885+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Air passengers traveling on domestic and international routes; families, senior citizens, students, armed forces personnel, government employees, unaccompanied minors, groups, small and medium enterprises, corporate travelers, cargo customers, and private charter customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spicejet.com","updated_at":"2026-11-06T22:24:18.471885+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers and organizations seeking domestic or international air transportation, including individual passengers, families, corporate and SME travelers, groups, cargo shippers, and small or large charter groups.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spicejet.com","updated_at":"2026-11-06T22:24:18.471885+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking domestic flights\nBooking international flights\nChecking in online or at the airport\nChecking flight status and schedules\nRescheduling or obtaining refunds for eligible changed or cancelled flights\nPre-booking excess or additional baggage\nSelecting seats and upgrading the flying experience\nPre-booking meals and beverages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spicejet.com","updated_at":"2026-11-06T22:24:18.471885+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to domestic and international air travel\nMore flexible handling of changed or cancelled flights\nReduced airport baggage hassles through pre-booking\nFaster and more convenient check-in options\nAdditional comfort, priority services, and onboard meals\nRewards, vouchers, upgrades, and other loyalty benefits\nTravel options tailored for families, groups, SMEs, and corporate travelers\nConvenient cargo and charter transportation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spicejet.com","updated_at":"2026-11-06T22:24:18.471885+00:00"}]}],"last_refreshed_at":"2026-11-06T22:24:18.601934+00:00","last_changed_at":"2026-11-06T22:24:18.609378+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=fcc5ca9e-763c-4e70-9a12-6da5fc49be3f"}