{"name":"Spirit Shop","domain":"spiritshop.com","url":"https://optimly.ai/brand/spirit-shop","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Online store for custom high school apparel, team and mascot spirit wear, and personalized sports gear.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spiritshop.com","updated_at":"2026-11-08T02:24:45.380236+00:00"},{"key":"description","label":"Description","shape":"text","content":"Spirit Shop helps customers find a school or team and create personalized apparel and fan gear using an online designer, customizable templates, logos, and a catalog of products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spiritshop.com","updated_at":"2026-11-08T02:24:45.380236+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Help customers show their school and team pride with customized spirit wear and sports apparel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spiritshop.com","updated_at":"2026-11-08T02:24:45.380236+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://spiritshop.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spiritshop.com","updated_at":"2026-11-08T02:24:45.380236+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, upbeat, school-spirit-focused, and practical.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spiritshop.com","updated_at":"2026-11-08T02:24:45.380236+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a convenient way for schools, teams, leagues, and fans to find and customize coordinated apparel and spirit gear.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spiritshop.com","updated_at":"2026-11-08T02:24:45.380236+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"School and team discovery by school name, mascot, city/state, or state\nOnline customization of logos, text, colors, names, and numbers\nCustom designs using uploaded logos, design templates, and categorized artwork\nCustom apparel and gear for schools, teams, and sports leagues\nMixed-product and mixed-design bulk discount pricing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spiritshop.com","updated_at":"2026-11-08T02:24:45.380236+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"T-shirts\nSweatshirts and hoodies\nJerseys and fan jerseys\nPolos\nJackets and outerwear\nHats and headwear\nBags\nDrinkware","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spiritshop.com","updated_at":"2026-11-08T02:24:45.380236+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product pricing varies by item, with examples including tees from $23.96 each, sweatshirts from $29.21 each, and jackets from $53.96 each. Bulk discounts begin at 4 units and can apply across mixed products and designs; listed products include prices as low as $10.38 for a tee, $14.71 for a sweatshirt, and $36.39 for a jacket.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spiritshop.com","updated_at":"2026-11-08T02:24:45.380236+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"School spirit, team sports, and custom apparel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spiritshop.com","updated_at":"2026-11-08T02:24:45.380236+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"High schools, school communities, sports teams, adult and youth leagues, children’s leagues, and fans seeking personalized school or team gear.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spiritshop.com","updated_at":"2026-11-08T02:24:45.380236+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Schools, sports teams, and adult, youth, or children’s leagues that need customized apparel and spirit wear for players, families, fans, or organizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spiritshop.com","updated_at":"2026-11-08T02:24:45.380236+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Creating personalized high school spirit wear\nOutfitting adult, youth, or children’s sports leagues\nCreating team apparel with a team logo or customizable template\nOrdering coordinated apparel across multiple products and designs\nShopping for school and team fan gear for football, baseball, basketball, soccer, volleyball, and other sports","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spiritshop.com","updated_at":"2026-11-08T02:24:45.380236+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Personalized school and team apparel featuring logos, text, names, numbers, and selected colors\nCoordinated gear for players, teams, leagues, and fans\nAccess to apparel and accessories across many product categories\nLower unit prices through automatic bulk savings\nTeam apparel produced in approximately 1–3 business days for 11 or fewer units and up to 5 business days for 12 or more units, excluding shipping","source_type":"1p_website","source_label":"Brand's website","source_url":"https://spiritshop.com","updated_at":"2026-11-08T02:24:45.380236+00:00"}]}],"last_refreshed_at":"2026-11-08T02:24:45.444544+00:00","last_changed_at":"2026-11-08T02:24:45.456019+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e14ebed4-707b-4e80-b40a-16fcbe4025f2"}