# SplitMediaLabs (XSplit)
> SplitMediaLabs (XSplit) is a software development company specializing in multimedia applications and technology. Best known for its flagship product, XSplit Broadcaster, the company provides tools for live streaming, video recording, and virtual camera management for both the gaming and professional business sectors. Today, it focuses on 'prosumer' tools that enhance video communication and content creation.
- URL: https://optimly.ai/brand/splitmedialabs-xsplit
- Slug: splitmedialabs-xsplit
- BAI Score: 68/100
- Archetype: Challenger
- Category: Software and Technology
- Last Analyzed: May 7, 2026