{
  "slug": "splitwise",
  "name": "Splitwise",
  "description": "Splitwise is a free app for sharing expenses and tracking balances with housemates, on trips, with groups, friends, and family. It aims to reduce stress and awkwardness around shared finances.",
  "url": "https://optimly.ai/brand/splitwise",
  "websiteUrl": "https://splitwise.com/",
  "logoUrl": "https://logo.clearbit.com/splitwise.com",
  "baiScore": 37.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Personal Finance Management Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-16T11:52:34.374Z",
  "verifiedVitals": {
    "website": "https://splitwise.com",
    "category": "Financial Technology",
    "what_it_does": "Splitwise is an online expense-splitting application software that simplifies the process of tracking and settling shared expenses among individuals and groups. It allows users to keep track of shared expenses and balances, organize expenses, add expenses easily, and pay friends back.",
    "primary_audience": "The primary audience for Splitwise includes housemates, groups, friends, family, couples, and travelers who need to manage and split shared expenses transparently.",
    "core_product": "An app-based expense sharing platform and digital platform accessible via web browser and mobile app for tracking and splitting shared expenses.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Splitwise operates under a freemium model, offering essential features for free on iPhone, Android, and web. Users can upgrade to 'Splitwise Pro' for enhanced features such as receipt scanning, charts and graphs, currency conversion, and an ad-free experience."
    },
    "parent_ownership": "Splitwise Inc."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789991541153
}