{
  "slug": "spokeo",
  "name": "Spokeo",
  "description": "Spokeo is a people intelligence service that allows users to search for individuals by name, email, phone, or address. It aggregates billions of records from various sources including social networks, property, consumer, historical, court, and business data, providing detailed reports for both individual and business use cases like finding lost friends, stopping unwanted calls, identifying online sellers, and data enrichment.",
  "url": "https://optimly.ai/brand/spokeo",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/https://spokeo.com",
  "baiScore": 54,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "People Search Engine",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-07-27T14:32:53.332Z",
  "verifiedVitals": {
    "website": "https://www.spokeo.com",
    "founded": "Not specified in the provided context.",
    "headquarters": "Not specified in the provided context",
    "pricing_model": "Subscription-based, with additional fees for certain premium reports or data categories (e.g., criminal records).",
    "core_products": "People search, reverse phone lookup, reverse email lookup, reverse address lookup, business data enrichment services, background reports.",
    "key_differentiator": "Extensive aggregation of billions of records from a diverse and wide range of public and regulated data sources (120+ social networks, 6B consumer records, property, court, etc.) into comprehensive, easy-to-understand, and continuously updated reports. Offers solutions for both consumers and businesses.",
    "target_markets": "Individuals (e.g., finding lost friends, identifying unknown callers, vetting online sellers) and Businesses (e.g., data enrichment, customer outreach, investigations).",
    "employee_count": "Not specified in the provided context.",
    "funding_stage": "Not specified in the provided context.",
    "subcategory": "Public Records Search"
  },
  "intentTags": {
    "problemIntents": [
      "find lost friends or family",
      "identify unknown callers or texts",
      "vet online sellers or acquaintances",
      "perform background checks",
      "enrich business data for outreach or investigations",
      "access public records"
    ],
    "solutionIntents": [
      "people search engine",
      "reverse phone lookup service",
      "reverse email lookup service",
      "reverse address lookup service",
      "public records aggregator",
      "background check service",
      "data enrichment tool"
    ],
    "evaluationIntents": [
      "Spokeo reviews",
      "Spokeo pricing",
      "Spokeo accuracy",
      "Spokeo vs TruthFinder",
      "how to use Spokeo for business",
      "Spokeo data sources"
    ]
  },
  "timestamp": 1785164276733
}