{
  "slug": "sportbusiness",
  "name": "sportbusiness",
  "description": "SportBusiness is a global intelligence service providing news, in-depth analysis, market data, and expert insights for professionals in the sports industry, covering critical areas such as media rights, sponsorship, finance, and events.",
  "url": "https://optimly.ai/brand/sportbusiness",
  "websiteUrl": "https://sportbusiness.com/",
  "logoUrl": "https://logo.clearbit.com/sportbusiness.com",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Sports & Entertainment Business Intelligence Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-12T19:16:49.108Z",
  "verifiedVitals": {
    "website": "https://sportbusiness.com",
    "category": "Sports Business Information/Media/Analytics",
    "what_it_does": "SportBusiness is a media company that provides news, analysis, data, and high-value insights on the commercial aspects of the sports industry, including media rights, sponsorship, finance, and marketing. It offers specialized products like SportBusiness Sponsorship and SportBusiness Media, an AI-powered search tool, and datasets such as Deals Tracker.",
    "primary_audience": "Businesses and professionals working within the global sports industry, including rights holders, sponsors, and those involved in sports media, finance, and marketing.",
    "core_product": "News, analysis, data, and insights on the business of sport, delivered through articles, reports, specialized platforms (SportBusiness Sponsorship, SportBusiness Media), an AI-powered search tool, and datasets like Deals Tracker.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "SportBusiness operates on a subscription model, offering access to business-critical information, exclusive data, and independent analysis through packages like SportBusiness Professional. It also markets specific datasets, such as Deals Tracker, for purchase."
    },
    "parent_ownership": "SportBusiness Group was acquired by SBA Limited, which is managed by Silva International Investments. SBA Limited is owned and controlled by shareholders Riccardo Silva and Marco Auletta.",
    "named_competitors": [
      "Sportz Craazy",
      "News UK",
      "The Telegraph",
      "sportcal.com",
      "sportindustry.biz",
      "sportsbusinessjournal.com",
      "sportspro.com",
      "insidersport.com",
      "sportsmintmedia.com",
      "sportico.com"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790054906549
}