{
  "slug": "sports-illustrated",
  "name": "sports-illustrated",
  "description": "Sports Illustrated is a leading media publication providing news, analysis, scores, and commentary across a wide range of sports including college football, NFL, tennis, soccer, NBA, and MLB.",
  "url": "https://optimly.ai/brand/sports-illustrated",
  "websiteUrl": "https://si.com/",
  "logoUrl": "https://logo.clearbit.com/si.com",
  "baiScore": 27.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Digital News Publications",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T15:17:24.183Z",
  "verifiedVitals": {
    "website": "https://si.com",
    "category": "Sports Media / Publication",
    "what_it_does": "Sports Illustrated (SI) is an American sports media franchise that provides comprehensive sports coverage, including news articles, in-depth analysis, scores, and feature stories across a wide array of sports such as NFL, NBA, MLB, college football, and soccer. It also offers live updates, expert picks, and has expanded into streaming TV, branded events, and ticket services.",
    "core_product": "Sports journalism, delivered through its website (si.com) and a monthly print and digital magazine. It also includes related media works and products such as podcasts and branded apparel."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790186014514
}