{"name":"SportsShoes","domain":"sportsshoes.com","url":"https://optimly.ai/brand/sportsshoes","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"SportsShoes is an online performance sports retailer offering footwear, apparel, equipment, accessories and sports nutrition from leading sports and outdoor brands.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sportsshoes.com","updated_at":"2026-11-07T05:29:29.125394+00:00"},{"key":"description","label":"Description","shape":"text","content":"SportsShoes.com describes itself as Europe’s #1 performance destination, with 40 years of expertise and over 15,000 products. It sells products for running, trail, hiking, marathon, HYROX, gym, triathlon and other outdoor and endurance activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sportsshoes.com","updated_at":"2026-11-07T05:29:29.125394+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To power every step of customers’ journeys, whether they are pursuing a personal best, training on the track or tackling rugged trails.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sportsshoes.com","updated_at":"2026-11-07T05:29:29.125394+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://sportsshoes.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sportsshoes.com","updated_at":"2026-11-07T05:29:29.125394+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Performance-focused, expert, energetic and adventure-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sportsshoes.com","updated_at":"2026-11-07T05:29:29.125394+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps athletes and outdoor enthusiasts find performance footwear, apparel, equipment, nutrition and technology for running, hiking, trail, gym, triathlon and other endurance activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sportsshoes.com","updated_at":"2026-11-07T05:29:29.125394+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail of performance sports and outdoor products\nCurated selection from major sports and outdoor brands\nRunning gait analysis\nShoe Finder product discovery\nSports nutrition and endurance fuelling retail\nDelivery and exchange services\nSports and outdoor advice content","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sportsshoes.com","updated_at":"2026-11-07T05:29:29.125394+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Running shoes and apparel\nTrail-running products\nHiking shoes, boots and apparel\nOutdoor clothing and equipment\nGym and HYROX products\nMarathon and triathlon products\nSports watches and heart-rate monitors\nSports nutrition, gels and drink mixes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sportsshoes.com","updated_at":"2026-11-07T05:29:29.125394+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Retail product pricing in pounds sterling, with sale pricing and RRP comparisons shown on product pages. Clearpay is offered as a buy-now-pay-later option, described as paying in four instalments. Delivery options include free Standard+ 48hr and free Express 24hr delivery on selected products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sportsshoes.com","updated_at":"2026-11-07T05:29:29.125394+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Performance sports, running, outdoor and endurance-sports retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sportsshoes.com","updated_at":"2026-11-07T05:29:29.125394+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Runners, trail runners, hikers, walkers, climbers, gym users, triathletes, cyclists and other outdoor and endurance-sports participants.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sportsshoes.com","updated_at":"2026-11-07T05:29:29.125394+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Performance-minded athletes and outdoor enthusiasts looking for specialist footwear, apparel, equipment, nutrition and sports technology for training, racing and adventure.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sportsshoes.com","updated_at":"2026-11-07T05:29:29.125394+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Finding running shoes suited to an individual gait\nTraining and racing for road running, trail running and marathons\nHiking, walking and mountaineering\nHYROX, gym and hybrid training\nTriathlon and cycling preparation\nEndurance sports fuelling and recovery\nRunning and outdoor activities in low-light conditions\nTracking training and performance with GPS sports watches","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sportsshoes.com","updated_at":"2026-11-07T05:29:29.125394+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Choose footwear using gait analysis and the Shoe Finder\nSupport personal-best and race-day goals with performance products\nPrepare for trails, mountains and outdoor adventures\nFuel training and races with sports nutrition\nAccess performance products from leading sports and outdoor brands\nBuy apparel and equipment for varied weather and terrain","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sportsshoes.com","updated_at":"2026-11-07T05:29:29.125394+00:00"}]}],"last_refreshed_at":"2026-11-07T05:29:29.282053+00:00","last_changed_at":"2026-11-07T05:29:29.293954+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=cd132fb7-9f3f-4acf-8e0c-411fc35c0ac6"}