{"name":"Standard Life","domain":"standardlife.co.uk","url":"https://optimly.ai/brand/standard-life","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"UK financial services provider offering pensions, retirement planning, investments and workplace financial wellbeing solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://standardlife.co.uk","updated_at":"2026-11-08T03:22:40.223940+00:00"},{"key":"description","label":"Description","shape":"text","content":"Standard Life provides personal and workplace pensions, retirement options, investment products, financial advice, tools and financial wellbeing support. It states that it has 200 years of experience and is part of Standard Life plc.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://standardlife.co.uk","updated_at":"2026-11-08T03:22:40.223940+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To support customers to and through retirement, with options and support suited to their circumstances.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://standardlife.co.uk","updated_at":"2026-11-08T03:22:40.223940+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://standardlife.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://standardlife.co.uk","updated_at":"2026-11-08T03:22:40.223940+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Clear, supportive, practical and reassuring.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://standardlife.co.uk","updated_at":"2026-11-08T03:22:40.223940+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The website states that Standard Life has been around for 200 years.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://standardlife.co.uk","updated_at":"2026-11-08T03:22:40.223940+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Standard Life is part of Standard Life plc.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://standardlife.co.uk","updated_at":"2026-11-08T03:22:40.223940+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and employers manage pensions, retirement planning, investments, savings and financial wellbeing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://standardlife.co.uk","updated_at":"2026-11-08T03:22:40.223940+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal pension provision\nRetirement planning and income options\nPension transfers and consolidation\nInvestment fund selection and performance information\nFinancial advice\nWorkplace pension and benefits solutions\nTrustee pension solutions\nFinancial wellbeing tools and support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://standardlife.co.uk","updated_at":"2026-11-08T03:22:40.223940+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal pensions\nWorkplace pensions\nMaster Trust pensions\nContract-based pensions\nPension Risk Transfer solutions\nTrustee Buy-Out Plans\nOwn Trust pensions\nInvestment funds and investment options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://standardlife.co.uk","updated_at":"2026-11-08T03:22:40.223940+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, pensions, investments and employee benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://standardlife.co.uk","updated_at":"2026-11-08T03:22:40.223940+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals planning for retirement or managing savings and pensions, employers seeking workplace pension and financial wellbeing solutions, and pension trustees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://standardlife.co.uk","updated_at":"2026-11-08T03:22:40.223940+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK individuals seeking pensions, retirement planning, investments or financial advice; employers and trustees looking for workplace pension, investment and employee financial wellbeing solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://standardlife.co.uk","updated_at":"2026-11-08T03:22:40.223940+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Open or manage a personal pension\nCombine or transfer existing pensions\nPlan for retirement\nChoose how to access pension savings\nReview pension investments and funds\nObtain retirement or financial advice\nProvide workplace pensions and benefits\nSupport employees with financial wellbeing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://standardlife.co.uk","updated_at":"2026-11-08T03:22:40.223940+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater confidence in retirement planning\nA consolidated view of pension savings\nSupport choosing retirement income options\nImproved understanding of investments and financial wellbeing\nAccess to workplace financial wellbeing tools\nHelp managing savings, pensions and everyday financial concerns","source_type":"1p_website","source_label":"Brand's website","source_url":"https://standardlife.co.uk","updated_at":"2026-11-08T03:22:40.223940+00:00"}]}],"last_refreshed_at":"2026-11-08T03:22:40.233216+00:00","last_changed_at":"2026-11-08T03:22:40.240829+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=16fb27cc-b3a4-4517-bca6-33fa25ccff27"}