{"name":"Stanton Optical","domain":"stantonoptical.com","url":"https://optimly.ai/brand/stanton-optical","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Stanton Optical provides eye exams, eyeglasses, contact lenses, sunglasses and eye care products through online and in-store services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stantonoptical.com","updated_at":"2026-11-07T05:29:32.933672+00:00"},{"key":"description","label":"Description","shape":"text","content":"Stanton Optical is an optical retailer offering eye exams, prescription glasses, contact lenses, sunglasses, vision supplements and eye care products. Services include same-day eye exams, same-day glasses, virtual try-on, online vision testing, online ordering, home delivery and store pickup.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stantonoptical.com","updated_at":"2026-11-07T05:29:32.933672+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Make eye care and eyewear accessible through affordable products, eye exams and same-day services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stantonoptical.com","updated_at":"2026-11-07T05:29:32.933672+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://stantonoptical.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stantonoptical.com","updated_at":"2026-11-07T05:29:32.933672+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Accessible, promotional, convenience-focused and customer-friendly.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stantonoptical.com","updated_at":"2026-11-07T05:29:32.933672+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers obtain eye exams, prescription eyewear and contact lenses conveniently and affordably, including same-day glasses and in-store pickup.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stantonoptical.com","updated_at":"2026-11-07T05:29:32.933672+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Eye exams\nSame-day glasses\nPrescription eyeglasses and lenses\nContact lenses\nSunglasses\nOnline vision test\nColor vision test\nVirtual try-on","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stantonoptical.com","updated_at":"2026-11-07T05:29:32.933672+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Eyeglasses for women, men and kids\nProgressive and single-vision lenses\nContact lenses, including daily, weekly, biweekly and monthly options\nSunglasses\nSmart Bluetooth glasses by RESPEC\nCustomizable frames\nSafety goggles\nVision supplements","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stantonoptical.com","updated_at":"2026-11-07T05:29:32.933672+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Offers include two single-vision pairs for $79 plus exam, two progressive pairs for $175 plus exam, two-pair bundles starting at $79, Smart by RESPEC Bluetooth glasses starting at $99, a six-month Biotrue ONEday contact lens supply plus free contact lens exam for $298, and 20% off an annual contact lens supply. Individual product prices vary.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stantonoptical.com","updated_at":"2026-11-07T05:29:32.933672+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Optical retail and eye care","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stantonoptical.com","updated_at":"2026-11-07T05:29:32.933672+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers seeking eye exams, prescription glasses, contact lenses, sunglasses and eye care products, including women, men, children, progressive-lens wearers and insurance customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stantonoptical.com","updated_at":"2026-11-07T05:29:32.933672+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families who need affordable, convenient vision care and eyewear, particularly customers seeking same-day exams or glasses, online ordering, contact lens supplies or broad frame selection.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stantonoptical.com","updated_at":"2026-11-07T05:29:32.933672+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Getting a same-day eye exam\nPurchasing glasses made the same day\nBuying prescription eyeglasses online\nFinding frames by gender, shape or price\nUsing virtual try-on before purchasing frames\nOrdering contact lenses and recurring supplies\nBuying sunglasses\nUsing online vision testing for prescription renewal","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stantonoptical.com","updated_at":"2026-11-07T05:29:32.933672+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to same-day eye exams and glasses\nAffordable two-pair eyewear bundles\nConvenient online ordering and store pickup\nA broad selection of frames and lens types\nAccess to contact lenses from multiple brands and replacement frequencies\nVirtual frame try-on and stylist assistance\nPotential savings through insurance, rebates, subscriptions and promotional offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stantonoptical.com","updated_at":"2026-11-07T05:29:32.933672+00:00"}]}],"last_refreshed_at":"2026-11-07T05:29:32.946888+00:00","last_changed_at":"2026-11-07T05:29:32.960802+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6ee8ad06-3d81-40c0-9e01-813c6916efb4"}