{
  "slug": "startengine",
  "name": "Startengine",
  "description": "StartEngine is an equity crowdfunding platform that enables everyday investors to invest in startups and growing businesses, and helps entrepreneurs raise capital from their communities.",
  "url": "https://optimly.ai/brand/startengine",
  "websiteUrl": "https://linkedin.com/",
  "logoUrl": "https://logo.clearbit.com/linkedin.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Equity Crowdfunding Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-27T17:41:27.634Z",
  "verifiedVitals": {
    "website": "https://linkedin.com",
    "category": "FinTech, Equity Crowdfunding",
    "what_it_does": "StartEngine operates as a U.S. equity crowdfunding platform that enables everyday investors to discover and invest in early-growth startups, pre-IPO companies, and a range of alternative assets and collectibles. It combines a funding portal and broker-dealer to support Reg CF and Reg A+ offerings, and also provides a secondary marketplace for trading shares of private companies.",
    "primary_audience": "Individual investors (both non-accredited and accredited) looking to invest in private companies, and startups/growth-stage companies seeking to raise capital.",
    "core_product": "An online platform for equity crowdfunding, offering investments in startups, pre-IPO companies, and alternative assets, along with a secondary marketplace for trading private company shares.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "StartEngine operates a B2C marketplace model, charging success fees to companies raising capital and processing fees from investors. Companies can choose tiered Premium packages ranging from $5,000 to $20,000 for campaign design and marketing support, with success fees varying by regulatory framework. StartEngine Secure charges ongoing cap table management fees of $250-350 monthly, and equity fees are typically around 1% of issuer raises."
    },
    "parent_ownership": null
  },
  "intentTags": {
    "problemIntents": [
      "Startups struggling to find funding",
      "Limited investment opportunities for non-accredited investors",
      "Lack of liquidity in private markets",
      "High barriers to entry for early-stage investing",
      "Need for community-driven capital raising"
    ],
    "solutionIntents": [
      "Invest in private companies",
      "Raise capital through equity crowdfunding",
      "Access early-stage investment opportunities",
      "Trade private securities on a secondary market",
      "Democratize startup investing"
    ],
    "evaluationIntents": [
      "Compare equity crowdfunding platforms",
      "Review startup investment opportunities",
      "Understand equity crowdfunding regulations",
      "Evaluate investment risks in private companies",
      "Assess platform fees and terms for raising capital"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787912807870
}