{"name":"State Employees' Credit Union","domain":"ncsecu.org","url":"https://optimly.ai/brand/state-employees-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"State Employees' Credit Union (SECU) is a state-chartered, federally insured, not-for-profit financial cooperative serving eligible members across North Carolina.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 1937, SECU provides financial products, services, tools, and resources through 275 branches and more than 1,000 ATMs. It is owned by its 3 million members and serves communities across all 100 North Carolina counties.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To be the trusted provider of financial services to every eligible member and to enhance the quality of their lives and financial well-being while maintaining our fiscal strength.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"SECU is governed by an 11-member Board of Directors elected by its membership. Board leadership includes Stelfanie Williams, Chair; Mark Fleming, Vice Chair; and Ben McLawhorn, Secretary/Treasurer. Board members serve as volunteers and meet monthly.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://ncsecu.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Trusted, supportive, member-focused, community-oriented, educational, and people-centered.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1937; founded on June 4, 1937, in Raleigh with 17 members and $437 in deposits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Raleigh, North Carolina","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Member-owned not-for-profit financial cooperative; no parent organization is identified in the scraped content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps eligible members manage everyday finances, save, borrow, buy or refinance homes, use credit, improve financial knowledge, and pursue their financial goals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Savings and share accounts\nChecking and everyday spending services\nShare Term Certificates\nVisa credit cards\nPersonal loans\nMortgages and home equity financing\nDigital banking, money movement, bill pay, and account alerts\nBranch and ATM access","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Savings accounts\nShare Term Certificates\nSECU Checking Account\nVisa credit cards\nPersonal loans\nMortgages\nSafe deposit boxes\nYouth savings and financial education programs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Share Term Certificates are advertised at up to 4.30% APY for terms of 6 to 60 months, with a $250 minimum balance to earn interest. Safe deposit box rentals start at $18 per year, with fees based on box size and availability.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services and banking, specifically credit unions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"3 million member-owners, including eligible members and communities across North Carolina. SECU has a presence in all 100 North Carolina counties.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families eligible for SECU membership who need savings, checking, credit, lending, mortgage, financial education, and everyday money-management services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Growing savings and reaching financial goals\nManaging everyday spending and expenses\nMaking purchases and balance transfers with credit cards\nBorrowing for personal financial needs\nBuying a first home, refinancing, or accessing home equity\nUsing branches, ATMs, and digital banking channels\nLearning about financial aid, college savings, and money management\nReceiving guidance on fraud, scams, and unwanted calls","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Improved financial well-being and quality of life\nFinancial flexibility aligned with members' budgets, timelines, and goals\nGreater financial confidence and peace of mind\nConvenient access to money and financial services\nPersonalized financial support and guidance\nAccess to competitive rates\nPositive impact for North Carolina communities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://ncsecu.org","updated_at":"2026-11-07T05:36:01.813519+00:00"}]}],"last_refreshed_at":"2026-11-07T05:36:01.820244+00:00","last_changed_at":"2026-11-07T05:36:01.825753+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2843f7b9-ce47-4c5a-9f25-435b04f0bddf"}