{"name":"Stay at Rankin Motel","domain":"rankinmotel.com","url":"https://optimly.ai/brand/stay-at-rankin-motel","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Historic motel and cabin lodging in Ashton, Idaho, near Yellowstone and Grand Teton National Parks.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"},{"key":"description","label":"Description","shape":"text","content":"Stay at Rankin Motel offers rooms and cozy cabins in a historic property on Highway 20 in Ashton, Idaho. The motel provides a convenient base for visiting Yellowstone, Grand Teton National Park, Jackson Hole, and nearby outdoor attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide welcoming hospitality and a memorable place to rest for travelers exploring Yellowstone, the Grand Tetons, and the surrounding country.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The family-run business is overseen by Jennifer, Kim, Andy, and Karen, with Jennifer Haskin running the motel in winter. The site also identifies Jennifer as a representative of the business.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://rankinmotel.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, welcoming, nostalgic, family-oriented, and focused on travel, heritage, and outdoor adventure.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1920; the website says the original cabins were built in 1920 and also describes the motel as built circa 1924.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"120 S. Yellowstone Hwy 20, Ashton, Idaho","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-owned and operated across multiple generations of the Rankin family.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides travelers with historic, comfortable lodging and a convenient base near Yellowstone, Grand Teton National Park, and southeastern Idaho attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Motel lodging\nCabin lodging\nRoom and cabin reservations\nHospitality for travelers\nAccess to nearby fishing, hiking, huckleberry picking, and national park destinations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Motel rooms\nCozy cabins","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and lodging","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Travelers and tourists from around the world, including visitors to Yellowstone, Grand Teton National Park, Jackson Hole, and southeastern Idaho.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking historic motel or cabin lodging near Yellowstone and the Grand Tetons, including visitors interested in outdoor recreation and scenic attractions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight lodging while traveling to Yellowstone National Park\nUsing Ashton as a base for visiting Grand Teton National Park and Jackson Hole\nAccessing fishing, hiking, huckleberry picking, Mesa Falls, Harriman State Park, and the Henry’s Fork of the Snake River\nStaying in a historic lodging property with vintage décor and family heritage","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A welcoming place to rest during a journey\nConvenient access to Yellowstone and nearby attractions\nA memorable stay in historic rooms or cabins\nAccess to outdoor recreation and scenic destinations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rankinmotel.com","updated_at":"2026-11-07T06:43:16.881702+00:00"}]}],"last_refreshed_at":"2026-11-07T06:43:16.990387+00:00","last_changed_at":"2026-11-07T06:43:17.003234+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6c643620-bec5-4a76-b97c-ee03efe21c0e"}