# Stay at Rankin Motel

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/stay-at-rankin-motel
- **Dataset:** https://optimly.ai/brand/stay-at-rankin-motel.json
- **Markdown:** https://optimly.ai/brand/stay-at-rankin-motel/llms.txt
- **Official website:** https://rankinmotel.com
- **Slug:** stay-at-rankin-motel
- **Categories:** travel-hospitality

## Overview

- **Tagline:** Historic motel and cabin lodging in Ashton, Idaho, near Yellowstone and Grand Teton National Parks.
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

- **Description:** Stay at Rankin Motel offers rooms and cozy cabins in a historic property on Highway 20 in Ashton, Idaho. The motel provides a convenient base for visiting Yellowstone, Grand Teton National Park, Jackson Hole, and nearby outdoor attractions.
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

## Identity

- **Mission:** To provide welcoming hospitality and a memorable place to rest for travelers exploring Yellowstone, the Grand Tetons, and the surrounding country.
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

- **Founders & leadership:** The family-run business is overseen by Jennifer, Kim, Andy, and Karen, with Jennifer Haskin running the motel in winter. The site also identifies Jennifer as a representative of the business.
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

- **Website:** https://rankinmotel.com
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

- **Voice & tone:** Warm, welcoming, nostalgic, family-oriented, and focused on travel, heritage, and outdoor adventure.
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

- **Founded:** 1920; the website says the original cabins were built in 1920 and also describes the motel as built circa 1924.
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

- **Headquarters:** 120 S. Yellowstone Hwy 20, Ashton, Idaho
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

- **Parent ownership:** Family-owned and operated across multiple generations of the Rankin family.
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

## Offerings

- **Problem solved:** Provides travelers with historic, comfortable lodging and a convenient base near Yellowstone, Grand Teton National Park, and southeastern Idaho attractions.
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

- **Core capabilities:**
  - Motel lodging
  - Cabin lodging
  - Room and cabin reservations
  - Hospitality for travelers
  - Access to nearby fishing, hiking, huckleberry picking, and national park destinations
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

- **Products / SKUs:**
  - Motel rooms
  - Cozy cabins
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

## Audience

- **Target industry:** Hospitality and lodging
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

- **Customer base:** Travelers and tourists from around the world, including visitors to Yellowstone, Grand Teton National Park, Jackson Hole, and southeastern Idaho.
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

- **Ideal customer profile:** Travelers seeking historic motel or cabin lodging near Yellowstone and the Grand Tetons, including visitors interested in outdoor recreation and scenic attractions.
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

- **Use cases:**
  - Overnight lodging while traveling to Yellowstone National Park
  - Using Ashton as a base for visiting Grand Teton National Park and Jackson Hole
  - Accessing fishing, hiking, huckleberry picking, Mesa Falls, Harriman State Park, and the Henry’s Fork of the Snake River
  - Staying in a historic lodging property with vintage décor and family heritage
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

- **Customer outcomes:**
  - A welcoming place to rest during a journey
  - Convenient access to Yellowstone and nearby attractions
  - A memorable stay in historic rooms or cabins
  - Access to outdoor recreation and scenic destinations
Source: Brand's website (https://rankinmotel.com) · 2026-11-07

Page last updated 2026-11-07.

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