{"name":"Stayokay","domain":"stayokay.com","url":"https://optimly.ai/brand/stayokay","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Stayokay is a hostel chain with locations throughout the Netherlands, including city, coastal and nature hostels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stayokay.com","updated_at":"2026-11-07T19:51:49.833812+00:00"},{"key":"description","label":"Description","shape":"text","content":"Stayokay offers hostel accommodation in unique locations across the Netherlands, enabling guests to explore Dutch cities, countryside and coast. Its hostels provide shared and private accommodation, with options including family rooms, comfort rooms and themed rooms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stayokay.com","updated_at":"2026-11-07T19:51:49.833812+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help guests discover Dutch culture, the coast and the countryside while creating opportunities to meet other travellers and enjoy new adventures.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stayokay.com","updated_at":"2026-11-07T19:51:49.833812+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://stayokay.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stayokay.com","updated_at":"2026-11-07T19:51:49.833812+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, adventurous, informal and travel-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stayokay.com","updated_at":"2026-11-07T19:51:49.833812+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient, varied and location-based accommodation for travellers visiting Dutch cities, coastal areas and natural destinations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stayokay.com","updated_at":"2026-11-07T19:51:49.833812+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hostel accommodation across the Netherlands\nCity, coastal and nature stays\nShared, private and family room options\nTravel inspiration and destination tips\nGuest offers and promotional packages\nHospitality with attention to more conscious use of energy, water and waste","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stayokay.com","updated_at":"2026-11-07T19:51:49.833812+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"City hostels\nCoastal hostels\nNature hostels\nShared rooms\nPrivate rooms\nFamily rooms\nComfort rooms\nThemed rooms and pods","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stayokay.com","updated_at":"2026-11-07T19:51:49.833812+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website advertises last-minute offers with 15% discount, as well as early-bird discounts and other promotions. Specific standard prices are not provided.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stayokay.com","updated_at":"2026-11-07T19:51:49.833812+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stayokay.com","updated_at":"2026-11-07T19:51:49.833812+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Travellers and guests seeking hostel accommodation in the Netherlands, including people visiting cities, the coast or nature destinations. The site also highlights families and guests interested in meeting other travellers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stayokay.com","updated_at":"2026-11-07T19:51:49.833812+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travellers seeking accessible hostel accommodation in the Netherlands, particularly those planning city trips, coastal breaks or nature-focused stays and wanting shared, private or family-room options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stayokay.com","updated_at":"2026-11-07T19:51:49.833812+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"City trips in Dutch destinations such as Amsterdam, The Hague, Eindhoven, Haarlem, Maastricht, Rotterdam and Utrecht\nCoastal stays in Zeeland and the Wadden Islands\nNature-focused holidays in the Dutch countryside\nFamily travel with family-room and child-friendly accommodation options\nMeeting other travellers and joining day trips or sharing travel stories\nUsing hostel locations as a base for cultural, outdoor and sightseeing activities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stayokay.com","updated_at":"2026-11-07T19:51:49.833812+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient accommodation near city attractions, beaches or natural areas\nOpportunities to explore Dutch art, culture, food and local activities\nAccess to outdoor recreation and coastal experiences\nNew travel memories and adventures\nOpportunities to meet other travellers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stayokay.com","updated_at":"2026-11-07T19:51:49.833812+00:00"}]}],"last_refreshed_at":"2026-11-07T19:51:50.061742+00:00","last_changed_at":"2026-11-07T19:51:50.156688+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=232da96f-37c7-4b62-88d3-a373c213334a"}