# Stikkum > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/stikkum - **Dataset:** https://optimly.ai/brand/stikkum.json - **Markdown:** https://optimly.ai/brand/stikkum/llms.txt - **Official website:** https://stikkum.io - **Slug:** stikkum - **Categories:** customer-support-cx-software, data-analytics-business-intelligence ## Overview - **Tagline:** Provides real-time, detailed alerts on borrower shopping behavior (rate searches, competitor site visits, credit pulls, life events) before they leave, allowing lenders to act first and prevent client churn. Source: Brand's website (https://stikkum.io) · 2026-10-04 - **Description:** Stikkum tracks borrower online behavior, including rate shopping, credit pulls, and life events, to provide real-time alerts to mortgage professionals, servicers, banks, and credit unions, enabling them to retain clients, recapture loans, and identify cross-sell opportunities before borrowers switch to competitors. Source: Brand's website (https://stikkum.io) · 2026-10-04 ## Offerings - **Core capabilities:** - Behavior Alerts (Credit Pull Alerts - Web Behavior Monitoring - Life Event Signals) for mortgage professionals. Source: Brand's website (https://stikkum.io) · 2026-10-04 - **Pricing:** Usage-based, pay-per-alert, month-to-month subscription with no annual contracts; annual payment option available with discount. Source: Brand's website (https://stikkum.io) · 2026-10-04 ## Audience - **Target industry:** Mortgage brokers, bankers & loan officers, Servicers & CUSOs, Banks & credit unions. Source: Brand's website (https://stikkum.io) · 2026-10-04 Page last updated 2026-10-04.