{"name":"Stinker Stores","domain":"stinker.com","url":"https://optimly.ai/brand/stinker-stores","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Family-owned convenience retailer providing fuel, convenience products, rewards, and merchandise across Idaho, Colorado, and Wyoming.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"},{"key":"description","label":"Description","shape":"text","content":"Stinker Stores is a family-owned convenience retailer founded in 1936. It operates convenience stores with fuel, promotional offers, a rewards app, and merchandise, serving communities throughout Idaho, Colorado, and Wyoming.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make the world a better place by being a bright spot in the lives they touch, one employee, one guest, and one community at a time.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Nancy Jones leads Stinker following Charley Jones' passing in 2024. Charley D Jones serves as Vice President of Operations. Stinker was founded by Farris Lind, and Charley and Nancy Jones were its owners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://stinker.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Bold, humorous, community-focused, people-centered, and entrepreneurial.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1936","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-owned.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to fuel and everyday convenience-store products, with competitive fuel prices, promotional offers, and rewards that help guests save.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Convenience-store retail\nFuel sales\nRewards and promotional offers through the Stinker Rewards App\nFuel partnerships for local fleets, farms, and businesses\nRetail merchandise sales","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fuel\nConvenience-store products and snacks\nFresh coffee\nStinker Rewards App\nStinker merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website promotes competitive fuel prices and savings offers, but does not state specific prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Convenience retail and fuel retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Guests and communities throughout Idaho, Colorado, and Wyoming, including local fleets, farms, and businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking fuel and convenience-store products, plus local fleets, farms, and businesses seeking a fuel partner.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Refueling vehicles\nPurchasing convenience products and snacks while traveling\nUsing rewards and promotional offers to save\nSourcing fuel for local fleets, farms, and businesses\nPurchasing Stinker merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to fuel and convenience products\nPotential savings through competitive prices, promotions, and rewards\nA local fuel partner for fleets, farms, and businesses","source_type":"1p_website","source_label":"Brand's website","source_url":"https://stinker.com","updated_at":"2026-11-07T07:08:40.131065+00:00"}]}],"last_refreshed_at":"2026-11-07T07:08:40.142760+00:00","last_changed_at":"2026-11-07T07:08:40.152005+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b1d0268f-b5c1-408e-84bc-cb78acfc9971"}