# Stinker Stores

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/stinker-stores
- **Dataset:** https://optimly.ai/brand/stinker-stores.json
- **Markdown:** https://optimly.ai/brand/stinker-stores/llms.txt
- **Official website:** https://stinker.com
- **Slug:** stinker-stores
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Family-owned convenience retailer providing fuel, convenience products, rewards, and merchandise across Idaho, Colorado, and Wyoming.
Source: Brand's website (https://stinker.com) · 2026-11-07

- **Description:** Stinker Stores is a family-owned convenience retailer founded in 1936. It operates convenience stores with fuel, promotional offers, a rewards app, and merchandise, serving communities throughout Idaho, Colorado, and Wyoming.
Source: Brand's website (https://stinker.com) · 2026-11-07

## Identity

- **Mission:** To make the world a better place by being a bright spot in the lives they touch, one employee, one guest, and one community at a time.
Source: Brand's website (https://stinker.com) · 2026-11-07

- **Founders & leadership:** Nancy Jones leads Stinker following Charley Jones' passing in 2024. Charley D Jones serves as Vice President of Operations. Stinker was founded by Farris Lind, and Charley and Nancy Jones were its owners.
Source: Brand's website (https://stinker.com) · 2026-11-07

- **Website:** https://stinker.com
Source: Brand's website (https://stinker.com) · 2026-11-07

- **Voice & tone:** Bold, humorous, community-focused, people-centered, and entrepreneurial.
Source: Brand's website (https://stinker.com) · 2026-11-07

- **Founded:** 1936
Source: Brand's website (https://stinker.com) · 2026-11-07

- **Parent ownership:** Family-owned.
Source: Brand's website (https://stinker.com) · 2026-11-07

## Offerings

- **Problem solved:** Provides convenient access to fuel and everyday convenience-store products, with competitive fuel prices, promotional offers, and rewards that help guests save.
Source: Brand's website (https://stinker.com) · 2026-11-07

- **Core capabilities:**
  - Convenience-store retail
  - Fuel sales
  - Rewards and promotional offers through the Stinker Rewards App
  - Fuel partnerships for local fleets, farms, and businesses
  - Retail merchandise sales
Source: Brand's website (https://stinker.com) · 2026-11-07

- **Products / SKUs:**
  - Fuel
  - Convenience-store products and snacks
  - Fresh coffee
  - Stinker Rewards App
  - Stinker merchandise
Source: Brand's website (https://stinker.com) · 2026-11-07

- **Pricing:** The website promotes competitive fuel prices and savings offers, but does not state specific prices.
Source: Brand's website (https://stinker.com) · 2026-11-07

## Audience

- **Target industry:** Convenience retail and fuel retail
Source: Brand's website (https://stinker.com) · 2026-11-07

- **Customer base:** Guests and communities throughout Idaho, Colorado, and Wyoming, including local fleets, farms, and businesses.
Source: Brand's website (https://stinker.com) · 2026-11-07

- **Ideal customer profile:** Consumers seeking fuel and convenience-store products, plus local fleets, farms, and businesses seeking a fuel partner.
Source: Brand's website (https://stinker.com) · 2026-11-07

- **Use cases:**
  - Refueling vehicles
  - Purchasing convenience products and snacks while traveling
  - Using rewards and promotional offers to save
  - Sourcing fuel for local fleets, farms, and businesses
  - Purchasing Stinker merchandise
Source: Brand's website (https://stinker.com) · 2026-11-07

- **Customer outcomes:**
  - Convenient access to fuel and convenience products
  - Potential savings through competitive prices, promotions, and rewards
  - A local fuel partner for fleets, farms, and businesses
Source: Brand's website (https://stinker.com) · 2026-11-07

Page last updated 2026-11-07.

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