# Storybook Land > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/storybook-land - **Dataset:** https://optimly.ai/brand/storybook-land.json - **Markdown:** https://optimly.ai/brand/storybook-land/llms.txt - **Official website:** https://storybookland.com - **Slug:** storybook-land - **Categories:** media-entertainment ## Overview - **Tagline:** Family-owned and operated children's theme park in Egg Harbor Township, New Jersey, featuring 19 rides, storybook attractions, family events, and seasonal Christmas programming. Source: Brand's website (https://storybookland.com) · 2026-11-07 - **Description:** Storybook Land is a children's theme park established in 1955 by the Fricano family. The park combines classic storybook displays and family rides with a clean, family-friendly setting, and operates from spring through December with special Halloween and Christmas events. Source: Brand's website (https://storybookland.com) · 2026-11-07 ## Identity - **Mission:** To inspire imaginations and create family bonding through classic storybook attractions, rides, and family-friendly experiences. Source: Brand's website (https://storybookland.com) · 2026-11-07 - **Founders & leadership:** The park is owned and operated by the Fricano family, which has operated Storybook Land since its inception in 1955. Source: Brand's website (https://storybookland.com) · 2026-11-07 - **Website:** https://storybookland.com Source: Brand's website (https://storybookland.com) · 2026-11-07 - **Voice & tone:** Family-friendly, welcoming, whimsical, and nostalgic. Source: Brand's website (https://storybookland.com) · 2026-11-07 - **Founded:** 1955 Source: Brand's website (https://storybookland.com) · 2026-11-07 - **Headquarters:** 6415 Black Horse Pike, Egg Harbor Township, NJ 08234, United States Source: Brand's website (https://storybookland.com) · 2026-11-07 - **Parent ownership:** Family-owned and operated by the Fricano family. Source: Brand's website (https://storybookland.com) · 2026-11-07 ## Offerings - **Problem solved:** Provides a clean, family-oriented amusement experience designed especially for young children and families, with rides and attractions that prioritize children's comfort and well-being. Source: Brand's website (https://storybookland.com) · 2026-11-07 - **Core capabilities:** - Family amusement park operations - Children's rides and storybook attractions - Seasonal holiday events - Online ticketing and admissions - Birthday party hosting - Group and family visits Source: Brand's website (https://storybookland.com) · 2026-11-07 - **Products / SKUs:** - General park admission with unlimited rides and access to storybook attractions - Christmas Fantasy with Lights special event - Season passes - Birthday party packages - Dining and gift shop experiences Source: Brand's website (https://storybookland.com) · 2026-11-07 - **Pricing:** General admission and discount tickets are available online; online purchase discounts are offered compared with gate admission. Christmas Fantasy with Lights requires special event tickets purchased online only. A birthday party package is listed at $1,725 including tax, with availability on select dates. Source: Brand's website (https://storybookland.com) · 2026-11-07 ## Audience - **Target industry:** Family entertainment, amusement parks, and children's attractions. Source: Brand's website (https://storybookland.com) · 2026-11-07 - **Customer base:** Families, individual guests, groups, birthday parties, parents, grandparents, young children, and the young-at-heart. Source: Brand's website (https://storybookland.com) · 2026-11-07 - **Ideal customer profile:** Families with young children seeking a clean, family-friendly amusement park with age-appropriate rides, storybook attractions, and seasonal events. Source: Brand's website (https://storybookland.com) · 2026-11-07 - **Use cases:** - Family day trips and outings - Children's amusement park visits - Birthday parties - Group visits - Christmas light and holiday experiences - Seasonal Halloween and Christmas celebrations Source: Brand's website (https://storybookland.com) · 2026-11-07 - **Customer outcomes:** - Family bonding and shared experiences - Positive first amusement-park experiences for children - Access to rides and attractions suited to young children - Enjoyment of seasonal Christmas lights and holiday programming - Convenient online ticket and pass purchasing Source: Brand's website (https://storybookland.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.