# Strata (FreeWheel)
> Strata is a platform that enables cross-media campaign planning, activation, optimization, and financial management for advertising campaigns. It offers a data-centric and single-hosted platform with an open integration model and applied automation, designed to work seamlessly with existing in-house systems.
- URL: https://optimly.ai/brand/strata-freewheel
- Logo: https://logo.clearbit.com/https://www.gotostrata.com/
- Slug: strata-freewheel
- BAI Score: 52/100
- Archetype: Incumbent
- Category: Advertising Technology
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: Manual Campaign Management & Reconciliation: Teams manually plan, execute, optimize, and track advertising campaigns using spreadsheets, emails, and disparate tools for different media channels. Finan | Full-Service Media Agencies: Outsourcing campaign planning, buying, execution, and financial management to a dedicated media agency. This offloads the complexity but often comes with higher costs, les | Maintain Current Inefficient Processes: Continuing with existing, potentially inefficient or fragmented systems for campaign management. This results in ongoing challenges like manual errors, slow cam
Solutions: Strata advertising platform | FreeWheel campaign management | cross-media ad buying software | Disparate Point Solutions: Utilizing separate software tools for each aspect of campaign management: one for planning, another for digital buying, a different one for traditional media, a separate fin