{
  "slug": "studio-189",
  "name": "Studio 189",
  "description": "Studio 189 is a sustainable fashion brand and social enterprise co-founded by Rosario Dawson and Abrima Erwiah. It specializes in hand-crafted garments produced in collaboration with artisanal communities in Africa, particularly Ghana, focusing on empowerment and education.",
  "url": "https://optimly.ai/brand/studio-189",
  "logoUrl": "",
  "baiScore": 68,
  "archetype": "Challenger",
  "category": "Fashion & Apparel",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-08T05:05:57.316+00:00",
  "verifiedVitals": {
    "website": "studio189.co",
    "founded": "2013",
    "headquarters": "Accra, Ghana and New York, NY, USA",
    "pricing_model": "Luxury/Premium pricing (approx. $150-$800 per item)",
    "core_products": "Women's and Men's ready-to-wear, accessories, and home goods featuring hand-batik and kente cloth.",
    "key_differentiator": "Direct-to-artisan supply chain that blends high-fashion design (CFDA-winning) with traditional West African textile techniques and social impact metrics.",
    "target_markets": "Ethically-conscious luxury consumers, sustainability advocates, and fashion-forward professionals.",
    "employee_count": "51-200 (estimated including artisans)",
    "funding_stage": "Private / Social Enterprise",
    "subcategory": "Sustainable Luxury Apparel"
  },
  "intentTags": null,
  "timestamp": 1778300715292
}