{
  "slug": "subway",
  "name": "subway",
  "description": "Subway is a global restaurant chain known for offering a variety of customizable subs, sandwiches, salads, and sides, emphasizing freshly prepared ingredients and made-to-order meals.",
  "url": "https://optimly.ai/brand/subway",
  "websiteUrl": "https://subway.com/",
  "logoUrl": "https://logo.clearbit.com/subway.com",
  "baiScore": 60.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Sub Sandwich Restaurants",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-02T22:11:01.590Z",
  "verifiedVitals": {
    "website": "https://subway.com",
    "category": "Fast food restaurant franchise",
    "what_it_does": "Subway prepares and sells custom-made sandwiches, salads, snacks, sides, and desserts. It also offers catering services and gift cards.",
    "primary_audience": "General public seeking quick, customizable meals, including individuals and groups for catering.",
    "core_product": "Submarine sandwiches (subs)",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Customers pay for individual food items. Prices are set by individual franchise owners based on local costs, with bundle pricing strategies, meal deals, and limited-time offers also available."
    },
    "parent_ownership": "Roark Capital Group",
    "named_competitors": [
      "Chipotle",
      "Starbucks",
      "Domino's Pizza",
      "Jimmy John's",
      "Five Guys Burgers & Fries",
      "Mr Goodcents Franchise Systems Inc",
      "Panera Bread",
      "McDonald's",
      "KFC",
      "Burger King",
      "Wendy's",
      "Pizza Hut",
      "Qdoba",
      "Red Lobster",
      "Johnny Rockets",
      "Arby's",
      "Dunkin' Donuts",
      "Quiznos",
      "Papa John's International",
      "Firehouse Subs",
      "Potbelly",
      "Freshii",
      "Tim Hortons",
      "Jersey Mike's Subs",
      "Roti Restaurants, LLC",
      "Just Salad",
      "Hale and Hearty",
      "Au Bon Pain",
      "Taco Bell"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789799448713
}