{"name":"Sulpak","domain":"sulpak.kz","url":"https://optimly.ai/brand/sulpak","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Sulpak is an online retailer of electronics and home appliances in Kazakhstan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sulpak.kz","updated_at":"2026-11-07T07:13:06.403060+00:00"},{"key":"description","label":"Description","shape":"text","content":"Sulpak sells electronics and household appliances online, with product browsing, purchasing, delivery, promotions, gift cards, installation services, and customer features such as comparison and favorites.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sulpak.kz","updated_at":"2026-11-07T07:13:06.403060+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://sulpak.kz","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sulpak.kz","updated_at":"2026-11-07T07:13:06.403060+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, sales-oriented, and customer-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sulpak.kz","updated_at":"2026-11-07T07:13:06.403060+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers find and purchase electronics and household appliances, with delivery and related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sulpak.kz","updated_at":"2026-11-07T07:13:06.403060+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online product browsing and purchasing\nProduct comparison and favorites\nDelivery, including 90-minute delivery for selected products\nHome appliance installation\nPromotions, cashback, and installment offers\nGift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sulpak.kz","updated_at":"2026-11-07T07:13:06.403060+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Smartphones\nLaptops\nRefrigerators\nStoves\nSoundbars\nSmartwatches\nHousehold appliances\nConsumer electronics","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sulpak.kz","updated_at":"2026-11-07T07:13:06.403060+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Consumer electronics and household appliance retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sulpak.kz","updated_at":"2026-11-07T07:13:06.403060+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for electronics and household appliances online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sulpak.kz","updated_at":"2026-11-07T07:13:06.403060+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers in Kazakhstan looking to purchase electronics, home appliances, and related products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sulpak.kz","updated_at":"2026-11-07T07:13:06.403060+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying consumer electronics online\nBuying household appliances online\nArranging appliance installation\nUsing express delivery for selected products\nComparing products and saving favorites\nPurchasing gift cards\nUsing promotional, cashback, or installment offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sulpak.kz","updated_at":"2026-11-07T07:13:06.403060+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a range of electronics and household appliances\nOnline purchase and checkout\nDelivery of selected products in as little as 90 minutes\nAccess to installation services\nPotential savings through promotions, cashback, and installment offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sulpak.kz","updated_at":"2026-11-07T07:13:06.403060+00:00"}]}],"last_refreshed_at":"2026-11-07T07:13:06.410231+00:00","last_changed_at":"2026-11-07T07:13:06.417934+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=99da542e-c179-44d3-abf4-05318a5ba59d"}