{"name":"Sun Belx","domain":"sunbelx.com","url":"https://optimly.ai/brand/sun-belx","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Sun Belx is a Japanese supermarket retailer offering groceries, fresh foods, prepared meals, imported products, and seasonal products through its stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunbelx.com","updated_at":"2026-11-07T05:25:32.066296+00:00"},{"key":"description","label":"Description","shape":"text","content":"Sun Belx operates the BELX supermarket business, promoting groceries, fresh produce, seafood, meat, prepared foods, frozen foods, beverages, imported products, and seasonal items. Its website also provides store information, company news, recruitment information, and product promotions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunbelx.com","updated_at":"2026-11-07T05:25:32.066296+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create stores that provide customers with better benefits and to develop people who can contribute to society through their work.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunbelx.com","updated_at":"2026-11-07T05:25:32.066296+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://sunbelx.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunbelx.com","updated_at":"2026-11-07T05:25:32.066296+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, promotional, seasonal, and value-oriented, with an emphasis on popular products, freshness, variety, and limited-time offerings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunbelx.com","updated_at":"2026-11-07T05:25:32.066296+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The website references Sun Belx Holdings (サンベルクスホールディングス), but does not clearly specify the ownership relationship.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunbelx.com","updated_at":"2026-11-07T05:25:32.066296+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides consumers with convenient access to a broad range of everyday groceries, fresh foods, prepared meals, imported products, and seasonal specialties through physical stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunbelx.com","updated_at":"2026-11-07T05:25:32.066296+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Supermarket retail operations\nSale of fresh produce, seafood, meat, and dairy-related groceries\nPrepared-food and deli offerings, including sushi, tempura, fried foods, and dumplings\nFrozen-food and packaged-food sales\nDirect import and sale of selected international foods, wine, and olive oil\nSeasonal product merchandising and limited-time promotions\nStore development and operation\nRecruitment and employee development","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunbelx.com","updated_at":"2026-11-07T05:25:32.066296+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fresh produce, including apples, bananas, Shine Muscat grapes, and potatoes\nFresh seafood, including salmon, saury, oysters, and bonito\nMeat products, including Japanese beef, imported pork, and chicken\nPrepared foods, including double shrimp tempura rice boxes, Sichuan-style chicken, fried oysters, fried chicken, sushi, and tempura\nFrozen foods, including dumplings\nPackaged foods, including pasta, canned tomatoes, beans, pickles, and snacks\nImported products, including Italian and southern French wines and olive pomace oil\nChristmas cakes and osechi seasonal offerings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunbelx.com","updated_at":"2026-11-07T05:25:32.066296+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website lists product-level prices for some items, including pasta at ¥139 before tax (¥150.12 including tax), canned tomatoes at ¥99 before tax (¥106.92 including tax), southern French wine at ¥777 before tax (¥854.70 including tax), Italian wine at ¥599 before tax (¥658.90 including tax), and olive pomace oil at ¥599 before tax (¥646.92 including tax).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunbelx.com","updated_at":"2026-11-07T05:25:32.066296+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery and supermarket retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunbelx.com","updated_at":"2026-11-07T05:25:32.066296+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"General consumers and local supermarket shoppers seeking groceries, fresh foods, prepared meals, imported products, and seasonal items.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunbelx.com","updated_at":"2026-11-07T05:25:32.066296+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers shopping for everyday groceries and prepared foods, including shoppers interested in fresh seasonal products, value-priced imported goods, and convenient ready-to-eat meals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunbelx.com","updated_at":"2026-11-07T05:25:32.066296+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying everyday groceries and household food items\nPurchasing fresh seasonal produce, seafood, and meat\nBuying ready-to-eat prepared meals, sushi, tempura, and fried foods\nPurchasing frozen foods and packaged pantry staples\nFinding imported wines, pasta, canned foods, and cooking oils\nShopping for seasonal Christmas and New Year food products\nFinding nearby store information and promotions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunbelx.com","updated_at":"2026-11-07T05:25:32.066296+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad variety of grocery and prepared-food products\nConvenient ready-to-eat meal options\nAccess to fresh seasonal ingredients and products\nAvailability of value-priced imported foods and beverages\nOpportunities to purchase limited-time and seasonal offerings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunbelx.com","updated_at":"2026-11-07T05:25:32.066296+00:00"}]}],"last_refreshed_at":"2026-11-07T05:25:32.071642+00:00","last_changed_at":"2026-11-07T05:25:32.077955+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=82fc1448-5ddd-4eb0-b294-5e30d7cdfab6"}