{"name":"Sun International","domain":"suninternational.com","url":"https://optimly.ai/brand/sun-international","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Sun International is a hospitality, gaming and entertainment brand offering hotels, resorts, casinos, online gaming, events, dining and leisure experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://suninternational.com","updated_at":"2026-11-07T05:26:34.552522+00:00"},{"key":"description","label":"Description","shape":"text","content":"Sun International provides accommodation, casinos, online gaming through Sunbet, loyalty programmes, an app, events and entertainment, golf, spas, arenas, water parks and dining. Its listed properties include Sun City Resort, Boardwalk, Carnival City, GrandWest, The Maslow Sandton, Time Square, Sibaya and Wild Coast Sun.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://suninternational.com","updated_at":"2026-11-07T05:26:34.552522+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Celebrate Life at Sun International.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://suninternational.com","updated_at":"2026-11-07T05:26:34.552522+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://suninternational.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://suninternational.com","updated_at":"2026-11-07T05:26:34.552522+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Celebratory, aspirational and premium, emphasizing extraordinary experiences, style, prestige, rewards and entertainment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://suninternational.com","updated_at":"2026-11-07T05:26:34.552522+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides integrated destinations and digital services for accommodation, gaming, betting, entertainment, leisure, dining and rewards.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://suninternational.com","updated_at":"2026-11-07T05:26:34.552522+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel and resort accommodation\nCasino gaming\nOnline betting and gaming through Sunbet\nLoyalty programmes and rewards\nEvents and entertainment\nGolf\nSpa experiences\nArenas","source_type":"1p_website","source_label":"Brand's website","source_url":"https://suninternational.com","updated_at":"2026-11-07T05:26:34.552522+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Sun International hotels and resorts\nSun International casinos\nSunbet\nSun International loyalty programmes\nSun International App\nSun Vacation Club\nEvents and entertainment venues","source_type":"1p_website","source_label":"Brand's website","source_url":"https://suninternational.com","updated_at":"2026-11-07T05:26:34.552522+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, gaming and entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://suninternational.com","updated_at":"2026-11-07T05:26:34.552522+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Guests, casino players, online gaming and betting customers, leisure travelers, event attendees and loyalty programme members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://suninternational.com","updated_at":"2026-11-07T05:26:34.552522+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking hotel and resort accommodation\nPlaying casino games\nBetting and gaming online through Sunbet\nAccessing loyalty benefits and rewards\nConnecting with hotels, casinos, events and entertainment through the Sun International App\nAttending events and entertainment at arenas and resorts\nUsing golf, spa, water park and dining facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://suninternational.com","updated_at":"2026-11-07T05:26:34.552522+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to world-class gaming experiences\nOpportunities for betting and gaming payouts through Sunbet\nLoyalty benefits and rewards\nConvenient access to hotels, casinos, events and entertainment through the app\nA broad range of leisure, dining and entertainment experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://suninternational.com","updated_at":"2026-11-07T05:26:34.552522+00:00"}]}],"last_refreshed_at":"2026-11-07T05:26:34.558642+00:00","last_changed_at":"2026-11-07T05:26:34.564648+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=db6fd08d-7a61-49e5-91da-d25f374a23f2"}