{"name":"Sunny Bastards","domain":"sunnybastards.de","url":"https://optimly.ai/brand/sunny-bastards","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Sunny Bastards Records is a music label and mail-order shop for punkrock, Oi!, ska, billy and related subculture music, based in Essen, Germany.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunnybastards.de","updated_at":"2026-11-07T05:23:27.907338+00:00"},{"key":"description","label":"Description","shape":"text","content":"Sunny Bastards Records serves the subculture with music and merchandise, stating that it has more than 50 label bands and over 200 releases on vinyl, CD and DVD. Its online shop also sells clothing, books and fanzines, rare vinyl, test pressings and concert tickets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunnybastards.de","updated_at":"2026-11-07T05:23:27.907338+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide punkrock, Oi!, ska, billy and related music for the subculture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunnybastards.de","updated_at":"2026-11-07T05:23:27.907338+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://sunnybastards.de","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunnybastards.de","updated_at":"2026-11-07T05:23:27.907338+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Essen, Ruhr Area, Germany","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunnybastards.de","updated_at":"2026-11-07T05:23:27.907338+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides fans of punk and related subculture music with access to recorded music, label releases, merchandise and concert tickets through an online shop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunnybastards.de","updated_at":"2026-11-07T05:23:27.907338+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Music label operations\nRelease of music on vinyl, CD and DVD\nOnline mail-order retail\nConcert and release-show ticket sales\nMerchandise and music catalog management","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunnybastards.de","updated_at":"2026-11-07T05:23:27.907338+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Sunny Bastards label releases\nVinyl records\nCDs\nDVDs and videos\nClothing\nBooks and fanzines\nTest pressings\nRare and unique vinyl","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunnybastards.de","updated_at":"2026-11-07T05:23:27.907338+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products and tickets are sold in EUR at prices shown individually in the online shop; listed examples range from €10.90 for a vinyl EP to €28.90 for a limited vinyl release, with concert tickets also listed.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunnybastards.de","updated_at":"2026-11-07T05:23:27.907338+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music, recorded entertainment and live events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunnybastards.de","updated_at":"2026-11-07T05:23:27.907338+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Fans and participants in the punkrock, Oi!, ska, billy and wider subculture music scenes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunnybastards.de","updated_at":"2026-11-07T05:23:27.907338+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking punk, Oi!, ska, billy and related subculture music, merchandise and concert tickets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunnybastards.de","updated_at":"2026-11-07T05:23:27.907338+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying punk and related subculture music on vinyl, CD or DVD\nDiscovering and purchasing Sunny Bastards label releases\nBuying clothing, books, fanzines, test pressings and rare vinyl\nPurchasing tickets for concerts and release shows\nFollowing and supporting label bands","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunnybastards.de","updated_at":"2026-11-07T05:23:27.907338+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to more than 200 label releases\nPurchase of physical music formats and subculture merchandise\nAccess to tickets for concerts and release shows\nDiscovery of music from more than 50 label bands","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sunnybastards.de","updated_at":"2026-11-07T05:23:27.907338+00:00"}]}],"last_refreshed_at":"2026-11-07T05:23:28.844576+00:00","last_changed_at":"2026-11-07T05:23:29.082419+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=089c4f79-58bf-43e2-bc6e-231880d783ba"}