# Sunny Bastards

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/sunny-bastards
- **Dataset:** https://optimly.ai/brand/sunny-bastards.json
- **Markdown:** https://optimly.ai/brand/sunny-bastards/llms.txt
- **Official website:** https://sunnybastards.de
- **Slug:** sunny-bastards
- **Categories:** media-entertainment

## Overview

- **Tagline:** Sunny Bastards Records is a music label and mail-order shop for punkrock, Oi!, ska, billy and related subculture music, based in Essen, Germany.
Source: Brand's website (https://sunnybastards.de) · 2026-11-07

- **Description:** Sunny Bastards Records serves the subculture with music and merchandise, stating that it has more than 50 label bands and over 200 releases on vinyl, CD and DVD. Its online shop also sells clothing, books and fanzines, rare vinyl, test pressings and concert tickets.
Source: Brand's website (https://sunnybastards.de) · 2026-11-07

## Identity

- **Mission:** To provide punkrock, Oi!, ska, billy and related music for the subculture.
Source: Brand's website (https://sunnybastards.de) · 2026-11-07

- **Website:** https://sunnybastards.de
Source: Brand's website (https://sunnybastards.de) · 2026-11-07

- **Headquarters:** Essen, Ruhr Area, Germany
Source: Brand's website (https://sunnybastards.de) · 2026-11-07

## Offerings

- **Problem solved:** Provides fans of punk and related subculture music with access to recorded music, label releases, merchandise and concert tickets through an online shop.
Source: Brand's website (https://sunnybastards.de) · 2026-11-07

- **Core capabilities:**
  - Music label operations
  - Release of music on vinyl, CD and DVD
  - Online mail-order retail
  - Concert and release-show ticket sales
  - Merchandise and music catalog management
Source: Brand's website (https://sunnybastards.de) · 2026-11-07

- **Products / SKUs:**
  - Sunny Bastards label releases
  - Vinyl records
  - CDs
  - DVDs and videos
  - Clothing
  - Books and fanzines
  - Test pressings
  - Rare and unique vinyl
Source: Brand's website (https://sunnybastards.de) · 2026-11-07

- **Pricing:** Products and tickets are sold in EUR at prices shown individually in the online shop; listed examples range from €10.90 for a vinyl EP to €28.90 for a limited vinyl release, with concert tickets also listed.
Source: Brand's website (https://sunnybastards.de) · 2026-11-07

## Audience

- **Target industry:** Music, recorded entertainment and live events
Source: Brand's website (https://sunnybastards.de) · 2026-11-07

- **Customer base:** Fans and participants in the punkrock, Oi!, ska, billy and wider subculture music scenes.
Source: Brand's website (https://sunnybastards.de) · 2026-11-07

- **Ideal customer profile:** Consumers seeking punk, Oi!, ska, billy and related subculture music, merchandise and concert tickets.
Source: Brand's website (https://sunnybastards.de) · 2026-11-07

- **Use cases:**
  - Buying punk and related subculture music on vinyl, CD or DVD
  - Discovering and purchasing Sunny Bastards label releases
  - Buying clothing, books, fanzines, test pressings and rare vinyl
  - Purchasing tickets for concerts and release shows
  - Following and supporting label bands
Source: Brand's website (https://sunnybastards.de) · 2026-11-07

- **Customer outcomes:**
  - Access to more than 200 label releases
  - Purchase of physical music formats and subculture merchandise
  - Access to tickets for concerts and release shows
  - Discovery of music from more than 50 label bands
Source: Brand's website (https://sunnybastards.de) · 2026-11-07

Page last updated 2026-11-07.

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