{"name":"Super 8","domain":"super8.com.cn","url":"https://optimly.ai/brand/super-8","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Super 8 is a global economy hotel chain operated in China, offering hotel reservations, membership benefits, hotel products and corporate lodging services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://super8.com.cn","updated_at":"2026-11-07T19:36:48.365690+00:00"},{"key":"description","label":"Description","shape":"text","content":"Super 8 describes itself as a world-famous economy chain hotel brand belonging to Wyndham Hotels Group. Since 1974, it has operated nearly 3,000 hotels with more than 170,000 rooms across four continents. In China, it has nearly 2,000 operating and planned hotels in more than 300 cities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://super8.com.cn","updated_at":"2026-11-07T19:36:48.365690+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide clean and friendly hotel service and accompany guests on the road with a warm, convenient lodging experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://super8.com.cn","updated_at":"2026-11-07T19:36:48.365690+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://super8.com.cn","source_type":"1p_website","source_label":"Brand's website","source_url":"https://super8.com.cn","updated_at":"2026-11-07T19:36:48.365690+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, friendly, practical and value-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://super8.com.cn","updated_at":"2026-11-07T19:36:48.365690+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1974","source_type":"1p_website","source_label":"Brand's website","source_url":"https://super8.com.cn","updated_at":"2026-11-07T19:36:48.365690+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Wyndham Hotels Group","source_type":"1p_website","source_label":"Brand's website","source_url":"https://super8.com.cn","updated_at":"2026-11-07T19:36:48.365690+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient and affordable lodging reservations for individual travelers and corporate customers, with access to hotels, member benefits and booking support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://super8.com.cn","updated_at":"2026-11-07T19:36:48.365690+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel search and reservations\nSpecial-rate and newly opened hotel listings\nHotel selection and recommendations\nMembership registration, points and member benefits\nHotel product and voucher marketplace\nCorporate customer lodging program\nHotel franchising and partnership opportunities\n24-hour reservation hotline and online booking support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://super8.com.cn","updated_at":"2026-11-07T19:36:48.365690+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Super 8 economy hotels\nSuper8 International hotels\nSuper8 Joy hotels\nSuper8 Premium hotels\nSuper8 Select hotels\nSuper8 hotel membership program\nSuper8 online shopping mall\nCorporate customer lodging services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://super8.com.cn","updated_at":"2026-11-07T19:36:48.365690+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The special-price zone advertises rooms from RMB 68. Corporate customer benefits include rates from 8.8折 at participating hotels. Other room and product prices vary by hotel, date and offering.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://super8.com.cn","updated_at":"2026-11-07T19:36:48.365690+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, hotels and travel accommodation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://super8.com.cn","updated_at":"2026-11-07T19:36:48.365690+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individual travelers, hotel guests, Super 8 members, corporate customers and prospective hotel franchisees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://super8.com.cn","updated_at":"2026-11-07T19:36:48.365690+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking economy hotel accommodation and online booking in China, as well as businesses needing corporate hotel rates and booking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://super8.com.cn","updated_at":"2026-11-07T19:36:48.365690+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking hotel rooms for leisure or business travel\nFinding hotels by city, location, metro station or business center\nAccessing member discounts, points and vouchers\nRedeeming points for hotel products and lifestyle goods\nArranging corporate employee or business-travel accommodation\nExploring hotel franchise opportunities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://super8.com.cn","updated_at":"2026-11-07T19:36:48.365690+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to hotels across China and internationally\nLower-cost accommodation through special rates and member benefits\nRewards and points redemption for hotel and lifestyle products\nCorporate lodging discounts and booking priority\nAccess to booking assistance through online channels and a 24-hour hotline","source_type":"1p_website","source_label":"Brand's website","source_url":"https://super8.com.cn","updated_at":"2026-11-07T19:36:48.365690+00:00"}]}],"last_refreshed_at":"2026-11-07T19:36:48.375592+00:00","last_changed_at":"2026-11-07T19:36:48.386395+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b3235b84-6afc-4a99-8a35-5d90b45742ce"}