# Super Indo

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/super-indo
- **Dataset:** https://optimly.ai/brand/super-indo.json
- **Markdown:** https://optimly.ai/brand/super-indo/llms.txt
- **Official website:** https://superindo.co.id
- **Slug:** super-indo
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Super Indo is a grocery and supermarket retailer offering food, beverages, fresh products, household goods, personal-care products, promotions, and store locations.
Source: Brand's website (https://superindo.co.id) · 2026-11-07

- **Description:** Super Indo operates retail stores with grocery and everyday consumer products, promotional offers, customer support, supplier registration, and an Indoculinaire range of Indonesian local products.
Source: Brand's website (https://superindo.co.id) · 2026-11-07

## Identity

- **Mission:** Through Indoculinaire, Super Indo aims to restore appreciation for Indonesian culinary specialties while supporting micro, small, and medium enterprises and offering quality, sustainable local products.
Source: Brand's website (https://superindo.co.id) · 2026-11-07

- **Website:** https://superindo.co.id
Source: Brand's website (https://superindo.co.id) · 2026-11-07

- **Voice & tone:** Promotional, service-oriented, and Indonesian-English bilingual.
Source: Brand's website (https://superindo.co.id) · 2026-11-07

- **Headquarters:** Corporate Support Office: Menara Bidakara 2 Lt. 19, Jl. Jendral Gatot Soebroto Kav. 71–73.
Source: Brand's website (https://superindo.co.id) · 2026-11-07

## Offerings

- **Problem solved:** Helps shoppers access everyday grocery and household products, store information, promotions, and customer support; also facilitates online supplier registration and data updates.
Source: Brand's website (https://superindo.co.id) · 2026-11-07

- **Core capabilities:**
  - Grocery and supermarket retail
  - Fresh food and everyday consumer-product sales
  - Store-location information
  - Promotions, special offers, and catalogs
  - Customer service and contact support
  - Online supplier registration and data updating
  - Local Indonesian product curation through Indoculinaire
Source: Brand's website (https://superindo.co.id) · 2026-11-07

- **Products / SKUs:**
  - Food and snacks
  - Beverages and coffee
  - Fresh fruit and meat
  - Household cleaning products
  - Personal-care products
  - Indoculinaire Indonesian regional foods and beverages
  - Promotional and discounted grocery products
Source: Brand's website (https://superindo.co.id) · 2026-11-07

- **Pricing:** The website publishes product promotions, discounts, bundle offers, member-specific prices, and prices in Indonesian rupiah.
Source: Brand's website (https://superindo.co.id) · 2026-11-07

## Audience

- **Target industry:** Grocery and supermarket retail
Source: Brand's website (https://superindo.co.id) · 2026-11-07

- **Customer base:** Retail shoppers and supplier partners.
Source: Brand's website (https://superindo.co.id) · 2026-11-07

- **Use cases:**
  - Shopping for groceries, snacks, beverages, fresh food, household goods, and personal-care products
  - Finding Super Indo store locations
  - Viewing promotions and Super Hemat catalogs
  - Contacting customer service
  - Registering or updating supplier information online
  - Discovering Indonesian regional food and beverage products
Source: Brand's website (https://superindo.co.id) · 2026-11-07

- **Customer outcomes:**
  - Access to fresher products, savings, and nearby stores, reflected in the site's “Lebih Segar Lebih Hemat Lebih Dekat” message
  - Access to promotional and member-specific pricing
  - Access to quality and sustainable Indonesian local products
  - Convenient online supplier registration and data updating
Source: Brand's website (https://superindo.co.id) · 2026-11-07

Page last updated 2026-11-07.

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