# Superfans > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/superfans - **Dataset:** https://optimly.ai/brand/superfans.json - **Markdown:** https://optimly.ai/brand/superfans/llms.txt - **Official website:** https://superfans.io - **Slug:** superfans - **Categories:** e-commerce-platforms-software, marketing-technology ## Overview - **Tagline:** Builds mobile apps as a 'loyalty engine' for a brand's top 'superfans' with personalized content, early access, and targeted push notifications, aiming for higher conversion and retention rates than traditional channels like email/SMS. Emphasizes quick launch times and ease of use. Source: Brand's website (https://superfans.io) · 2026-10-04 - **Description:** Superfans is a mobile app platform designed for Shopify and DTC brands to build dedicated loyalty apps for their best customers. It focuses on enhancing customer retention and conversion through personalized experiences, early access, push-powered journeys, and a sense of belonging. Source: Brand's website (https://superfans.io) · 2026-10-04 ## Offerings - **Core capabilities:** - Mobile app builder platform for e-commerce - focused on customer loyalty and retention. Source: Brand's website (https://superfans.io) · 2026-10-04 - **Pricing:** Subscription-based Source: Brand's website (https://superfans.io) · 2026-10-04 ## Audience - **Target industry:** Shopify merchants and Direct-to-Consumer (DTC) brands seeking to improve customer loyalty and retention. Source: Brand's website (https://superfans.io) · 2026-10-04 ## Landscape - **Competitors:** - Plobal Source: Brand's website (https://superfans.io) · 2026-10-04 Page last updated 2026-10-04.