{"name":"Supermercados Disco del Uruguay","domain":"disco.com.uy","url":"https://optimly.ai/brand/supermercados-disco-del-uruguay","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Uruguayan supermarket and online retailer offering groceries, fresh foods, prepared meals, electronics, appliances, furniture and other household products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://disco.com.uy","updated_at":"2026-11-07T06:54:33.854701+00:00"},{"key":"description","label":"Description","shape":"text","content":"Supermercados Disco del Uruguay operates an online shop with food, fresh-market, rotisserie, bakery, pantry, electronics, appliances, technology, furniture and other non-food products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://disco.com.uy","updated_at":"2026-11-07T06:54:33.854701+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://disco.com.uy","source_type":"1p_website","source_label":"Brand's website","source_url":"https://disco.com.uy","updated_at":"2026-11-07T06:54:33.854701+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, sales-oriented and product-focused, highlighting discounts, campaigns and exclusive web prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://disco.com.uy","updated_at":"2026-11-07T06:54:33.854701+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Enables consumers to purchase groceries, prepared foods, fresh products and a broad range of household and non-food items through an online supermarket.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://disco.com.uy","updated_at":"2026-11-07T06:54:33.854701+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online grocery and general merchandise retail\nFood, fresh food and prepared-meal sales\nElectronics, appliances, technology and furniture retail\nProduct search and category filtering\nPromotional campaigns and discounted pricing\nOnline ordering with delivery options indicated on product listings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://disco.com.uy","updated_at":"2026-11-07T06:54:33.854701+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and pantry products\nFresh foods\nPrepared meals and rotisserie products\nBakery, pasta, sauces and dairy products\nMeat, poultry, seafood and ready-to-eat meals\nTV and audio\nElectronics and appliances\nTechnology products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://disco.com.uy","updated_at":"2026-11-07T06:54:33.854701+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product-level prices are displayed in Uruguayan pesos ($) and U.S. dollars (U$S), with promotional discounts, Santander offers, Hiper Más pricing and exclusive web prices. No general pricing plan is stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://disco.com.uy","updated_at":"2026-11-07T06:54:33.854701+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery and general merchandise retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://disco.com.uy","updated_at":"2026-11-07T06:54:33.854701+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and households in Uruguay shopping for groceries, prepared foods, fresh products, electronics, appliances, furniture and other household goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://disco.com.uy","updated_at":"2026-11-07T06:54:33.854701+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Uruguay-based households seeking a supermarket and general merchandise shopping destination with online ordering, promotions and delivery options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://disco.com.uy","updated_at":"2026-11-07T06:54:33.854701+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Weekly grocery shopping\nPurchasing fresh foods and prepared meals\nOrdering bakery, pasta, sauces and pantry items\nBuying electronics and appliances\nShopping for furniture and household goods\nTaking advantage of promotional campaigns and web-exclusive prices","source_type":"1p_website","source_label":"Brand's website","source_url":"https://disco.com.uy","updated_at":"2026-11-07T06:54:33.854701+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to groceries and household products through one online retailer\nConvenient online ordering of food and non-food items\nAbility to compare product prices and promotions\nAccess to discounted and web-exclusive offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://disco.com.uy","updated_at":"2026-11-07T06:54:33.854701+00:00"}]}],"last_refreshed_at":"2026-11-07T06:54:33.862520+00:00","last_changed_at":"2026-11-07T06:54:33.869119+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=20223992-2c83-4f0f-812e-48414d9a2b06"}