{"name":"SuperValue","domain":"supervalue.co.nz","url":"https://optimly.ai/brand/supervalue","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A locally owned and operated supermarket network serving communities across New Zealand.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://supervalue.co.nz","updated_at":"2026-11-08T03:18:48.382859+00:00"},{"key":"description","label":"Description","shape":"text","content":"SuperValue supermarkets provide groceries and fresh food, with locally tailored ranges, friendly service, online shopping at selected stores, recipes, gift cards and community initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://supervalue.co.nz","updated_at":"2026-11-08T03:18:48.382859+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide locals with quick and friendly service and a range that has everything they want and need.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://supervalue.co.nz","updated_at":"2026-11-08T03:18:48.382859+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://supervalue.co.nz","source_type":"1p_website","source_label":"Brand's website","source_url":"https://supervalue.co.nz","updated_at":"2026-11-08T03:18:48.382859+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, local, community-focused and value-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://supervalue.co.nz","updated_at":"2026-11-08T03:18:48.382859+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to everyday groceries and fresh food, tailored to local community needs, with a Fresh Promise offering replacement and refund for unsatisfactory fresh products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://supervalue.co.nz","updated_at":"2026-11-08T03:18:48.382859+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Locally owned and operated supermarket retail\nFresh fruit and vegetable sourcing from markets daily\nGrocery and fresh food retail\nOnline shopping with pickup or delivery at selected stores\nFresh product replacement and refund guarantee\nCommunity fundraising and support initiatives\nRecipe and meal inspiration content\nGift card sales","source_type":"1p_website","source_label":"Brand's website","source_url":"https://supervalue.co.nz","updated_at":"2026-11-08T03:18:48.382859+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries\nFresh fruit and vegetables\nService deli products\nBakery products\nSeafood\nSuperValue gift cards\nOnline grocery shopping","source_type":"1p_website","source_label":"Brand's website","source_url":"https://supervalue.co.nz","updated_at":"2026-11-08T03:18:48.382859+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Offers promotional specials and a Price Promise; gift cards are available in denominations from $20 to $1000.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://supervalue.co.nz","updated_at":"2026-11-08T03:18:48.382859+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery and supermarket retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://supervalue.co.nz","updated_at":"2026-11-08T03:18:48.382859+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Local shoppers and communities across New Zealand, including customers in Christchurch, Auckland, Invercargill and other locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://supervalue.co.nz","updated_at":"2026-11-08T03:18:48.382859+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"New Zealand local grocery shoppers seeking convenient supermarket shopping, fresh produce and friendly community-based service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://supervalue.co.nz","updated_at":"2026-11-08T03:18:48.382859+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying everyday groceries and fresh food\nShopping online with pickup or delivery at selected stores\nPurchasing fresh produce, deli, bakery and seafood items\nUsing the Fresh Promise to replace and refund unsatisfactory fresh products\nBuying gift cards for use at SuperValue stores\nFinding recipes and meal inspiration\nSupporting community fundraising initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://supervalue.co.nz","updated_at":"2026-11-08T03:18:48.382859+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to locally relevant grocery ranges\nQuick and friendly supermarket service\nAccess to fresh fruit and vegetables sourced daily from markets\nReplacement and full refund for eligible unsatisfactory fresh products\nAbility to purchase gifts redeemable at SuperValue stores\nSupport for local communities and charitable relief efforts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://supervalue.co.nz","updated_at":"2026-11-08T03:18:48.382859+00:00"}]}],"last_refreshed_at":"2026-11-08T03:18:48.392072+00:00","last_changed_at":"2026-11-08T03:18:48.400016+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ae59f384-f53a-4219-a944-123fa72559db"}