{
  "slug": "supportpay",
  "name": "Supportpay",
  "description": "Supportpay is the first and only platform that simplifies and streamlines family finances, enabling efficient, transparent, and conflict-free money management across multiple households. It allows families to collaborate, communicate, and manage expenses, payments, and schedules, reducing stress and disagreements.",
  "url": "https://optimly.ai/brand/supportpay",
  "websiteUrl": "https://supportpay.com/",
  "logoUrl": "https://logo.clearbit.com/supportpay.com",
  "baiScore": 60,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Shared Family Financial Management Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-16T16:27:06.314Z",
  "verifiedVitals": {
    "website": "https://supportpay.com",
    "category": "Family Financial Management",
    "what_it_does": "Supportpay is a platform designed to simplify and streamline money management across households, enabling families to collaborate, communicate, and manage shared expenses, payments, and schedules efficiently and transparently. It aims to reduce conflict and stress related to financial responsibilities among family members.",
    "primary_audience": "The primary audience includes blended families, co-parents, divorced parents, single parents, caregivers (for elderly, special needs), military families, multi-generational families, roommates, and pet parents.",
    "core_product": "The core product is a web and mobile application that enables users to split, track, and share expenses, payments, receipts, schedules, and communications. Key features include effortless expense tracking, simple payment processing (via bank transfer, PayPal, or manual entry), secure document organization and sharing, seamless schedule coordination, and enhanced communication tools.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "SupportPay offers a free plan with limited features (e.g., 3 expenses/month, 2 receipts/month, 6 months history). Premium features and unlimited usage are available through individual monthly or annual subscriptions (e.g., $19.99/month or $149.99/year for a family subscription). It is also offered as an employee benefit, where employers cover the cost for their employees and their families through a fixed-rate monthly subscription."
    },
    "parent_ownership": "Smart Family Tech, Inc. is the parent company of Supportpay.",
    "named_competitors": [
      "Splitwise",
      "Harbor"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790006797571
}