{
  "slug": "supreme",
  "name": "Supreme",
  "description": "A renowned fashion brand specializing in streetwear apparel and footwear, frequently engaging in collaborations with other brands to release exclusive, limited edition items.",
  "url": "https://optimly.ai/brand/supreme",
  "websiteUrl": "https://supreme.com/",
  "logoUrl": "https://logo.clearbit.com/supreme.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Streetwear & Casual Apparel",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-29T02:31:52.875Z",
  "verifiedVitals": {
    "website": "https://supreme.com",
    "category": "Streetwear brand",
    "what_it_does": "Supreme designs, manufactures, and sells clothing, accessories, and footwear, focusing on streetwear, skateboarding, and hip-hop fashion trends. The brand is known for its limited-edition releases and collaborations with other brands and artists.",
    "primary_audience": "Supreme's primary audience includes young customers, particularly Gen Z and Millennial 'hypebeasts,' urban youth, and collectors of limited edition goods, as well as individuals interested in skate and youth culture.",
    "core_product": "The core products of Supreme include clothing, shoes, accessories, and skateboards, often released as limited-edition items and through collaborations.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Supreme operates on a transactional pricing model, selling products directly to consumers through its physical stores and official website. The brand is known for its 'drop' culture, releasing small groups of products weekly, creating scarcity and high demand."
    },
    "parent_ownership": "As of July 2024, Supreme is owned by EssilorLuxottica, which acquired the brand for $1.5 billion. Prior to this, Supreme was owned by VF Corporation from 2020 to 2024.",
    "named_competitors": [
      "Palace Skateboards",
      "Stüssy",
      "Corteiz (CRTZ)",
      "Kith",
      "Noah NY",
      "A Bathing Ape (BAPE)",
      "Off-White",
      "Represent",
      "Fear of God (Essentials)",
      "Aimé Leon Dore"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Desire for exclusive fashion items",
      "Seeking to express personal style through iconic and limited-edition brands",
      "Interest in collecting culturally significant streetwear"
    ],
    "solutionIntents": [
      "Providing unique and exclusive streetwear products",
      "Offering highly anticipated brand collaborations and limited releases",
      "Delivering culturally relevant and trend-setting fashion items"
    ],
    "evaluationIntents": [
      "Exclusivity and rarity of product releases",
      "Brand collaboration partners and their appeal",
      "Design and aesthetic appeal of products",
      "Availability and timing of product drops"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1788019001386
}