{"name":"Sur La Table","domain":"surlatable.com","url":"https://optimly.ai/brand/sur-la-table","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Specialty retailer offering cookware, kitchen tools, appliances, dinnerware, dining accessories and cooking classes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://surlatable.com","updated_at":"2026-11-06T22:27:54.450478+00:00"},{"key":"description","label":"Description","shape":"text","content":"Sur La Table is a kitchen and dining retailer with online shopping, more than 60 stores nationwide, cooking classes, events and services such as in-store knife sharpening.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://surlatable.com","updated_at":"2026-11-06T22:27:54.450478+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://surlatable.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://surlatable.com","updated_at":"2026-11-06T22:27:54.450478+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Inspirational, food-focused and practical, emphasizing craftsmanship, entertaining, seasonal gatherings and everyday cooking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://surlatable.com","updated_at":"2026-11-06T22:27:54.450478+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people equip their kitchens, prepare meals, entertain guests and improve their cooking through curated products, expert services and hands-on classes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://surlatable.com","updated_at":"2026-11-06T22:27:54.450478+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail and product fulfillment\nIn-store shopping, pickup and delivery options\nCooking classes and workshops led by resident chefs\nBrand and product events\nIn-store knife sharpening\nGift registries and wish lists\nCooking guidance and chef advice","source_type":"1p_website","source_label":"Brand's website","source_url":"https://surlatable.com","updated_at":"2026-11-06T22:27:54.450478+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Cookware and bakeware\nKitchen tools and cutlery\nSmall kitchen appliances\nDinnerware and serving pieces\nKitchen textiles and decor\nDining and bar accessories\nFood and pantry products\nOutdoor and entertaining accessories","source_type":"1p_website","source_label":"Brand's website","source_url":"https://surlatable.com","updated_at":"2026-11-06T22:27:54.450478+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices vary by item and promotion; the site features sale pricing, seasonal discounts and free-shipping offers on select products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://surlatable.com","updated_at":"2026-11-06T22:27:54.450478+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Specialty retail for kitchen, cookware, dining and culinary products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://surlatable.com","updated_at":"2026-11-06T22:27:54.450478+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Home cooks, culinary enthusiasts, families, hosts and people shopping for kitchen, dining and entertaining products or gifts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://surlatable.com","updated_at":"2026-11-06T22:27:54.450478+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking quality cookware, kitchen tools, appliances, dinnerware and cooking experiences for everyday cooking or entertaining.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://surlatable.com","updated_at":"2026-11-06T22:27:54.450478+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Equipping or upgrading a home kitchen\nCooking and baking everyday meals\nPreparing holiday and seasonal gatherings\nSetting and serving a dining table\nEntertaining guests at home\nLearning cooking techniques through classes\nBuying kitchen and dining gifts\nMaintaining kitchen tools through professional sharpening","source_type":"1p_website","source_label":"Brand's website","source_url":"https://surlatable.com","updated_at":"2026-11-06T22:27:54.450478+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"More capable and better-equipped kitchens\nImproved meal preparation and cooking confidence\nWell-prepared holiday meals and gatherings\nStylish, functional tablescapes\nAccess to hands-on culinary instruction\nConvenient online, store pickup and delivery shopping options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://surlatable.com","updated_at":"2026-11-06T22:27:54.450478+00:00"}]}],"last_refreshed_at":"2026-11-06T22:27:54.458049+00:00","last_changed_at":"2026-11-06T22:27:54.464762+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f977c67f-577f-4484-a13a-8aed11c125cb"}