{"name":"Sushilfinance","domain":"sushilfinance.com","url":"https://optimly.ai/brand/sushilfinance","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Sushil Finance is an India-based financial services company offering investment, broking, research and related financial solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sushilfinance.com","updated_at":"2026-11-07T20:12:45.828814+00:00"},{"key":"description","label":"Description","shape":"text","content":"Established in 1982, Sushil Finance began with IPO distribution and has developed into a multi-service financial services company serving individuals and institutions. Its offerings include equity trading, mutual funds, fixed income, depository services, online trading, IPOs, institutional equities and research solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sushilfinance.com","updated_at":"2026-11-07T20:12:45.828814+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To pursue a customer-centric approach by exceeding customer expectations through efficient and timely services, persistently upgrading quality standards, and retaining the spirit of teamwork, integrity, transparency and fairness.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sushilfinance.com","updated_at":"2026-11-07T20:12:45.828814+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Mr. Sushil Narendra Shah, Promoter and Director of Sushil Financial Services Private Limited and associate companies; Mr. Ajay Narendra Shah, Co-founder and Director; and Mr. Viral Piyushkant Parikh, Director and member of the key management team.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sushilfinance.com","updated_at":"2026-11-07T20:12:45.828814+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://sushilfinance.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sushilfinance.com","updated_at":"2026-11-07T20:12:45.828814+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Trust-focused, customer-centric, research-led, transparent and investor-friendly.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sushilfinance.com","updated_at":"2026-11-07T20:12:45.828814+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1982","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sushilfinance.com","updated_at":"2026-11-07T20:12:45.828814+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Registered office: 12, Homji Street, Fort, Mumbai 400 001, India.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sushilfinance.com","updated_at":"2026-11-07T20:12:45.828814+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and institutions address varied financial needs, make informed investment decisions, access investment products and pursue financial goals and wealth creation through research, technology and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sushilfinance.com","updated_at":"2026-11-07T20:12:45.828814+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Equity broking across BSE and NSE cash, futures and options\nMutual fund distribution and fund selection research\nFixed-income and corporate fixed-deposit solutions\nDepository participant and demat services through CDSL\nOnline and mobile trading platforms\nIPO distribution\nInvestment research and research calls\nInstitutional equities and services for NRIs, FPIs and premier clients","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sushilfinance.com","updated_at":"2026-11-07T20:12:45.828814+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Equities and equity trading\nMutual funds\nFixed income\nDepository services\nLoan Against Shares\nOnline trading platforms\nInitial Public Offerings (IPOs)\nNRI services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sushilfinance.com","updated_at":"2026-11-07T20:12:45.828814+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, securities markets, investment and wealth creation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sushilfinance.com","updated_at":"2026-11-07T20:12:45.828814+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, retail investors, traders, HNI clients, NRI clients, institutions and authorised persons or partners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sushilfinance.com","updated_at":"2026-11-07T20:12:45.828814+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and institutions seeking equity broking, investment products, financial research, trading technology, depository services or broader financial solutions in India.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sushilfinance.com","updated_at":"2026-11-07T20:12:45.828814+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Trading equities, futures and options on BSE and NSE\nInvesting in mutual funds through systematic investment plans and other schemes\nInvesting in government bonds, capital-gains bonds and company fixed deposits\nOpening and managing demat and depository accounts\nAccessing online and mobile stock-trading platforms\nParticipating in IPOs\nUsing research reports, rankings and investment calls to inform decisions\nSupporting institutional, NRI and foreign portfolio investment activity","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sushilfinance.com","updated_at":"2026-11-07T20:12:45.828814+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"More informed investment decisions through research and market insights\nAccess to a broad range of investment products and services\nSimplified investing and trading through online platforms and mobile apps\nSupport for financial goals, family financial planning and long-term wealth creation\nAccess to personalised service through relationship managers\nGreater investor awareness and financial literacy","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sushilfinance.com","updated_at":"2026-11-07T20:12:45.828814+00:00"}]}],"last_refreshed_at":"2026-11-07T20:12:45.838022+00:00","last_changed_at":"2026-11-07T20:12:45.846012+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=02fc3e64-d6d6-4d9e-a1b7-6aef0e6afbae"}