{"name":"Swansea Building Society","domain":"swansea-bs.co.uk","url":"https://optimly.ai/brand/swansea-building-society","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A mutual Welsh building society providing tailored savings and mortgage products, with branches in Swansea, Mumbles, Carmarthen and Cowbridge.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"},{"key":"description","label":"Description","shape":"text","content":"Swansea Building Society is a mutual building society founded in 1923. It provides savings accounts and residential mortgages, including flexible and tailored lending, through online, mobile and branch channels. It is one of only three remaining mutual building societies in Wales and the only building society or bank headquartered in West Wales.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To serve customers and their communities by providing flexible and tailored mortgage and savings products that meet individual needs and circumstances, helping customers safely and securely achieve important life goals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Stephen Maddock, Chair; Alun Williams, Chief Executive; John Union, Senior Independent Director and Non-Executive Director; Andrew Morgan, Non-Executive Director; Malcolm Hayes, Non-Executive Director; Sophie Thomas, Non-Executive Director; Nathan Griffiths, Finance Director; Catherine Griffiths, Director of Risk & Compliance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://swansea-bs.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Personal, friendly, warm, flexible, tailored, common-sense and transparent.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1923","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"West Wales; the head office address listed on the website is 11-12 Cradock Street, Swansea, SA1 3EW.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Mutual building society owned by its members; no parent company is identified.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families and businesses save money and access residential mortgage lending tailored to their needs and circumstances, including more complex or niche cases and self-build projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Providing residential mortgages\nProviding savings accounts\nFlexible and tailored mortgage underwriting\nSelf-build mortgage lending\nOnline, mobile and branch account access\nMortgage intermediary and broker support\nPersonal customer service","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Savings accounts, including instant access, notice, regular saver, Cash ISA, Junior ISA, young saver and business savings accounts\nResidential mortgage accounts\nSelf-build mortgages\nOnline savings products\nMortgage broker and intermediary services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Savings accounts list rates from 3.25% to 4.33% AER or equivalent gross rates, depending on the product and stated effective date. Minimum opening balances are generally £1, with some products requiring monthly deposits of £25 to £2,500. New savings applicants must reside in Wales; existing members may live in the United Kingdom.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, banking and building societies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Members and customers seeking savings accounts or residential mortgages; new savings applicants residing in Wales, existing members living in the United Kingdom, businesses with business savings needs, and mortgage brokers, IFAs and other professionals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and households in Wales seeking personal savings or flexible residential mortgage lending, including customers with complex, niche or self-build requirements; businesses seeking savings accounts; and mortgage intermediaries serving clients in Wales and England.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Saving through instant-access, notice, regular saver, ISA, junior and young saver accounts\nSaving for personal financial goals such as a first-home deposit\nBusiness savings through business instant-access and notice accounts\nResidential property purchase or refinancing\nSelf-build mortgage projects\nMortgage applications involving complex or niche circumstances\nMortgage brokers submitting and managing applications through intermediary services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Flexible and tailored mortgage and savings solutions\nSupport for achieving important life goals safely and securely\nAccess to personal service through online, mobile and branch channels\nSupport for customers with complex or niche mortgage circumstances\nOpportunities to save for homes, holidays, vehicles and financial buffers\nResponsible lending based on assessed affordability","source_type":"1p_website","source_label":"Brand's website","source_url":"https://swansea-bs.co.uk","updated_at":"2026-11-06T22:21:50.854962+00:00"}]}],"last_refreshed_at":"2026-11-06T22:21:50.866190+00:00","last_changed_at":"2026-11-06T22:21:50.876370+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e7bc3fc2-d5aa-4800-bc24-fa46fffdabba"}