{
  "slug": "swappa",
  "name": "swappa",
  "description": "Swappa is an online marketplace for buying and selling new, used, and refurbished consumer electronics, including smartphones, laptops, tablets, smartwatches, gaming consoles, cameras, and more. It emphasizes safety through verified listings, human support, fraud prevention, and PayPal protection, aiming to provide budget-friendly prices for buyers and fair value for sellers.",
  "url": "https://optimly.ai/brand/swappa",
  "websiteUrl": "https://swappa.com/",
  "logoUrl": "https://logo.clearbit.com/swappa.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Used & Refurbished Electronics Marketplaces",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:29.382Z",
  "verifiedVitals": {
    "website": "https://swappa.com",
    "category": "E-commerce Marketplace",
    "what_it_does": "Swappa is an online marketplace that facilitates the buying and selling of used and refurbished consumer electronics directly between users. It features verified listings, human support, fast payments, and aims to provide fair fees and combat fraud.",
    "primary_audience": "Individuals looking to buy or sell used and refurbished tech.",
    "core_product": "Used and refurbished smartphones, laptops, tablets, smartwatches, computers, gaming consoles, cameras, audio devices, home tech, drones, and fitness equipment.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "3% fee per party (buyer and seller)"
    },
    "parent_ownership": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787562263206
}