# swarovski > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 11, 2026. > Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand. - Business Profile: https://optimly.ai/brand/swarovski - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://swarovski.com/ - Logo: https://logo.clearbit.com/swarovski.com - Slug: swarovski - Brand Authority Index tier: Emerging - Category: Luxury Jewelry - Last Analyzed: September 11, 2026 --- ## Full Details / RAG Data ### Overview swarovski has a Business Profile in the Optimly AI Brand Index. Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand. ### Metadata | Field | Value | |--------------|-------| | Name | swarovski | | Slug | swarovski | | URL | https://optimly.ai/brand/swarovski | | Logo | https://logo.clearbit.com/swarovski.com | | Brand Authority Index tier | Emerging | | Category | Luxury Jewelry | | Last Analyzed | September 11, 2026 | | Last Updated | 2026-09-22T08:33:45.891Z | ### Links - Canonical page: https://optimly.ai/brand/swarovski - Official website: https://swarovski.com/ - Publisher: https://optimly.ai - Dataset: https://optimly.ai/brand - JSON endpoint: /brand/swarovski.json - LLMs.txt: /brand/swarovski/llms.txt