# swarovski

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 11, 2026.

> Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.

- Business Profile: https://optimly.ai/brand/swarovski
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://swarovski.com/
- Logo: https://logo.clearbit.com/swarovski.com
- Slug: swarovski
- Brand Authority Index tier: Emerging
- Category: Luxury Jewelry
- Last Analyzed: September 11, 2026