{
  "slug": "swheat-scoop",
  "name": "swheat-scoop",
  "description": "sWheat Scoop provides natural cat litter made from 100% USA-grown Hard Red Spring Wheat. It leverages wheat's naturally occurring, odor-busting enzymes for powerful odor control and its high starch content for impressive clumping power, ensuring easy scooping. The brand focuses on being earth-friendly and uses non-toxic ingredients for a cleaner home and planet.",
  "url": "https://optimly.ai/brand/swheat-scoop",
  "websiteUrl": "https://swheatscoop.com/",
  "logoUrl": "https://logo.clearbit.com/swheatscoop.com",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Cat Litter",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T01:01:59.608Z",
  "verifiedVitals": {
    "website": "https://swheatscoop.com",
    "category": "pet supplies",
    "what_it_does": "Produces natural cat litter made from wheat, utilizing wheat's enzymes for odor control and starch for clumping power.",
    "primary_audience": "Cat owners",
    "core_product": "Wheat-based cat litter (Original, Multi-Cat, Fresh Linen, Easy Maintenance)",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Customers purchase bags of cat litter directly"
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790043993368
}