# Swum > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/swum - **Dataset:** https://optimly.ai/brand/swum.json - **Markdown:** https://optimly.ai/brand/swum/llms.txt - **Official website:** https://swum.ai - **Slug:** swum - **Categories:** e-commerce-platforms-software, edtech-platforms, sales-crm, vertical-industry-software ## Overview - **Tagline:** A comprehensive, swim-specific software platform that streamlines all aspects of swim lesson workflows for instructors and schools, offering advanced controls for scheduling, payments, and client communication, tailored for private lessons, group classes, and team management. Source: Brand's website (https://swum.ai) · 2026-10-04 - **Description:** Swum is a specialized software platform designed for swim instructors and schools to manage all aspects of swim lesson operations, including online booking, scheduling, payments, waivers, and communication. Source: Brand's website (https://swum.ai) · 2026-10-04 ## Offerings - **Core capabilities:** - Swim lesson management software - online booking system - scheduling tools - payment processing - waiver management - client communication - lesson package management - group lesson management - instructor operation tools. Source: Brand's website (https://swum.ai) · 2026-10-04 - **Pricing:** Subscription-based (SaaS) with various plans and flexible payment schedules. Source: Brand's website (https://swum.ai) · 2026-10-04 ## Audience - **Target industry:** Swim instructors, private swim coaches, swim schools, aquatic programs, and organizations offering swim lessons. Source: Brand's website (https://swum.ai) · 2026-10-04 Page last updated 2026-10-04.