{"name":"Synovus","domain":"synovus.com","url":"https://optimly.ai/brand/synovus","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Synovus is a full-service financial services company providing commercial and retail banking, mortgage, investment, trust and wealth services across the Southeast.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://synovus.com","updated_at":"2026-11-07T20:30:26.842573+00:00"},{"key":"description","label":"Description","shape":"text","content":"Synovus serves people and businesses through a family of companies spanning commercial and retail banking, mortgage, investments, brokerage, capital markets, investment banking, financial advisory, trust, estate and family office services. Synovus has joined forces with Pinnacle Financial Partners and is transitioning to the Pinnacle name and experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://synovus.com","updated_at":"2026-11-07T20:30:26.842573+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To serve people and communities, build long-term relationships, deliver responsive and caring service, and help individuals and businesses reach their full potential.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://synovus.com","updated_at":"2026-11-07T20:30:26.842573+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Kevin Blair is identified on the website as Chairman, CEO and President of Synovus.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://synovus.com","updated_at":"2026-11-07T20:30:26.842573+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://synovus.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://synovus.com","updated_at":"2026-11-07T20:30:26.842573+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Caring, relationship-oriented, community-focused, reassuring and service-driven.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://synovus.com","updated_at":"2026-11-07T20:30:26.842573+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The organization’s history goes back over 130 years; the exact founding year is not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://synovus.com","updated_at":"2026-11-07T20:30:26.842573+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Synovus has joined forces with Pinnacle Financial Partners and is transitioning to the Pinnacle name and experience. The website identifies Synovus Bank as an affiliate of Pinnacle Bank and Synovus Securities, Inc. as a subsidiary of Pinnacle Financial Partners, Inc.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://synovus.com","updated_at":"2026-11-07T20:30:26.842573+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families and businesses manage banking, borrowing, payments, investments, financial planning, wealth transfer and other financial needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://synovus.com","updated_at":"2026-11-07T20:30:26.842573+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Commercial banking\nRetail and personal banking\nBusiness checking and payments\nTreasury management and fraud protection\nMortgage lending\nRetail brokerage and investment services\nCapital markets and investment banking\nFinancial advisory and planning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://synovus.com","updated_at":"2026-11-07T20:30:26.842573+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal banking\nCommercial banking\nBusiness checking\nMortgage loans, including conventional, FHA and VA mortgages\nTreasury management and payment solutions\nSynovus Securities investment services\nRetail brokerage\nCapital markets and investment banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://synovus.com","updated_at":"2026-11-07T20:30:26.842573+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services and banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://synovus.com","updated_at":"2026-11-07T20:30:26.842573+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"People and businesses across the Southeast, including consumers, small businesses, middle-market businesses, corporate executives, small business owners, high-net-worth individuals and families, and institutional clients.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://synovus.com","updated_at":"2026-11-07T20:30:26.842573+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking personal banking, mortgages, investments, trust or wealth services; small and middle-market businesses needing banking, payments and treasury solutions; and high-net-worth individuals, families and institutions needing financial planning, advisory, trust or family office services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://synovus.com","updated_at":"2026-11-07T20:30:26.842573+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing personal checking, budgeting and credit\nBuying or refinancing a home\nManaging business checking, payments and cash flow\nProtecting accounts and transactions from fraud\nManaging investments and building wealth\nPlanning estates and wealth transfers\nManaging institutional trust responsibilities\nCreating retirement plans and planned giving programs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://synovus.com","updated_at":"2026-11-07T20:30:26.842573+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"More informed home-lending decisions\nStreamlined business payments\nImproved fraud protection and financial security\nSupport for wealth building and long-term financial goals\nMore effective estate and wealth-transfer planning\nCustomized lending arrangements aligned with business and individual objectives\nStronger community economic stability and prosperity","source_type":"1p_website","source_label":"Brand's website","source_url":"https://synovus.com","updated_at":"2026-11-07T20:30:26.842573+00:00"}]}],"last_refreshed_at":"2026-11-07T20:30:26.858169+00:00","last_changed_at":"2026-11-07T20:30:26.874200+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=490ba220-98d8-48e8-b7a9-f63f029c0d58"}